Why is my new online store not converting visits into sales?

[alifakih7]

Hi Community,

So basically Ive started my shop 2 weeks ago, and I have edited it plenty of times so far based on my web design knowledge. I've been getting around 100 sessions a day but no sales or active carts even though my ads are well targeted.

Kindly have a look and let me know what can be fixed, I usually land audience to the below 2 pages only through meta ads:
https://dwell-delight.com
https://dwell-delight.com/products/fresh-fruit-juicers

[MooseDesk]

Hi @alifakih7 ,

Thanks for reaching out to the community. This is  MooseDesk - All-in-one Customer Support and Helpdesk Solution for your Start-up 

Congratulations on the opening of your store! It's truly impressive, and I can see the dedication you've poured into its creation. However, it's not uncommon for new stores to experience a slow start, especially within a few weeks. To improve your store and make it more convincing to potential customers, I have some recommendations for you. Please kindly check them out:

1. Homepage

• About the Hero Section: I see that many users are more engaged by dynamic content, so you could consider changing your current image to a slideshow or video to effectively capture visitors' attention. You can use a slideshow to highlight multiple products quickly or a video to demonstrate how your products work in real-life scenarios. This strategy can allow you to accommodate different visitor preferences and boost the chances of conversion.

• Add a Collection Featuring All Your Highlighted Products: I think it's crucial to have this section, especially for a store that sells a diverse range of products like yours. It can help increase visibility for your key products and potentially boost conversion rates. One important note is to remember to regularly update the featured products to maintain customer interest and respond to changing trends or seasonal demands. 

Take a look at this example below:

• About Your Blenders Collection: It might be helpful to adjust your current product prices for better alignment. A well-organized layout is crucial to help your site look more professional.

2. Product Page

• Customize Your Current Product Layout: It's crucial to customize your current product layout for better alignment. A clean, attractive design with well-aligned elements and consistent styling can make your online store appear more professional and trustworthy.

• Add a Cart Icon to the Cart Button: I notice your add-to-cart button does not include a cart icon. I recommend adding a cart icon to encourage impulse purchases and streamline the user experience. It also enhances customer satisfaction by clearly indicating which products have been successfully added to the cart.

2. Support

Last but not least, I recommend you should consider customizing your current support page and FAQs page to make them clearer and ensure a positive shopping experience for your customers!

I suggest exploring MooseDesk, a FREE support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

• You can add a widget that contain FAQ like this with MooseDesk: 

• Or you can easily create and customize FAQ/Contact Us page within 5 minutes with appealing templates:

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - All-in-one Shopify Helpdesk App 

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
1. Social media Icon missing.

2.Add Favicon icon.

                                                                                                                                   

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.

1.Homepage banners can include more slides and attractive pictures to showcase the brands.

2.Featured Products / all Titles should be Optimized and Seo Friendly.

3.Add sticky add to cart button on home page collection features.
4. Add a Lead magnet section on Home Page 

Collection and Product Page:
- Add Product Review on Collection Pages.
- Add Sticky add to Cart and Buy now Button for quick checkout.
- Add Trust Badges below add to cart or Buy now Button

Conversion Rate Optimization strategies:

 - Introduce coupon code or any free services like installation or bug fixation.

 - Time reservation on cart page to increase average order value.

 - Upsell and cross sell strategies to attract more customers to cart.

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 18 which means that attention is required here. A well-optimised site rates 60+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don't want to invest in advertisements.

 

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.