Why is my new online store not making any sales?

[Scsmythe]

Shopify Community,

I am new to sales and retail. I created my store at the beginning is the year and have not had any sales. I have use social media marketing, Microsoft marketing, twitter, and everything else. I have set up the SEO app, and many other measures. I have used sales, free shipping, and I still can’t get a bite. 

Please help? 

[Daniel]

Hi there, @Scsmythe! 

Welcome to the Community! Definitely a great place to gather some input regarding anything about the platform!

With regards to your inquiry, feel free to drop your store link so myself and other contributors can visit your store and be able to provide more specific examples on how you can improve and generate sales. This gives us a firsthand experience on what your customers are seeing and will be able to suggest more specific things for you. 

In the meantime however, please checkout the following resources that can help you during this time: 

• How To Make Your First Ecommerce Sale—Fast (Tutorial 2023) 
• 21 Real Ways To Increase Website Traffic in 2023 
• Steal Ideas From These 26 Beautiful Websites to Inspire Your Own 

I am looking forward to hearing more from you, Stephanie! 

[Rayshuggs]

In terms of social media marketing, you should try to lay more emphasis on Tik Tok as it seems to be the easiest for brands to build a nice and a genuine following.

Secondly, one thing I have noticed that usually helps stores in predicaments where they are struggling to make sales is the creation of bundles. Bundling products together and selling them at one joint price helps to make the idea of purchasing much more attractive for customers. One app that could help you with this is the Bundler- Product Bundles App. This app would help make everything from creating the bundles to mixing and even matching certain products together, much easier. You can install the app for free here https://apps.shopify.com/bundler-product-bundles 

[oscprofessional]

@Scsmythe 

Welcome to the Shopify community.

Hope you are doing well. Here are a few suggestions.

Logo: You should need a proper logo to represent your brand. It should communicate your brand's message, values, and identity. It should be simple, distinctive, and memorable.

Logo Size: It’s important to note that your logo does not need to be exactly 410 pixels wide by 205px high.

Front Images: Use good quality featured and right dimension banner images with call-to-action buttons to captivate user attention. It should be resized images for mobile screens.

Please read these blogs: 

https://www.oscprofessionals.com/blog/shopify-image-sizes-the-ultimate-guide/

Images should be in the best format.

https://www.oscprofessionals.com/blog/how-to-specify-image-dimensions-for-shopify-images/

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design.

Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals, and offers, etc on the homepage to engage users.

Your store should be clear navigation. The store should have easy to access the shopping cart.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.

Blogs build trust with your customers and improve shopify SEO ranking. Blogs can boost sales.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, and performance score to increase conversion & sales (Your page could be better)

Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic and lose revenue. optimizing a Shopify site for high page load speed is a major priority.

Compare your store with your competitors. Also compare your product price with others. Also check the shipping cost you are  offering. 

Google Search Console : 

Is your website exist on the search result page? (Your brand name). If yes then it's good to see, google is indexing and the user will reach you easily. Unless your store is completely invisible. 

If you are not using the Google Search Console yet, set it up now. Google Search Console report will let you know if your pages are indexed or not at all. If none of your pages can be found by

Google, then it may have an issue, as this means no organic traffic at all. And No traffic means no Conversion.  

• Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts. Check your store bounce rate.
• Showcase How Popular Product Pages Are. Promote Offers With Push Notifications in the form of Popups or announcement bars. Optimize Your Product Pages. 
• Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.

You need to focus on the following points........

• Highlight product benefits clearly
• Allow guest checkout.
• Choose relevant keywords
• Identify your target customers.
• Use design to improve user experience.
• Create Content That Converts
• Mobile-friendliness
• Check bounce rate regularly
• Offer competitive prices 
• Send Relevant Emails
• Make Use of First-time Offers 

Hope these points will help you! We will share with you a free audit report of your store If you wish!

Visit our website to get more information :

 https://www.oscprofessionals.com/search-engine-optimization/

[flareAI]

Hello @Scsmythe,

Greetings! I am Gina from the flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot.

I'm sorry to hear that you're having difficulty getting sales for your Shopify store.

Here are some tips that may help you improve your sales:

1. Target your audience
Make sure you are targeting the right audience with your marketing efforts. Try to understand who your ideal customer is and focus your marketing efforts on reaching them. Use tools like Google Analytics to help you identify and analyze your website traffic and customer behavior.

2. Optimize your website
Ensure that your website is user-friendly and easy to navigate. Make sure your product pages are clear and informative, and your checkout process is simple and intuitive. You can also consider adding customer reviews, product videos, and high-quality product images to help boost customer confidence.

3. Leverage social media
Social media platforms like Instagram and Facebook can be powerful tools for driving traffic to your website. Consider creating engaging content, collaborating with influencers, and using paid advertising to reach a wider audience.

4. Offer promotions and discounts
Offering promotions and discounts can help attract customers and incentivize them to make a purchase. You can also consider creating bundles or product packages to increase the value proposition for your customers.

5. Focus on customer service
Providing excellent customer service can help build trust and loyalty with your customers. Respond promptly to customer inquiries and concerns, and make sure your shipping and return policies are clear and customer-friendly.

6. Monitor your metrics
Use analytics tools to monitor your website traffic, conversion rates, and other important metrics. This can help you identify areas where you need to improve and make data-driven decisions to optimize your sales strategy.

Remember, building a successful online business takes time and effort. Don't give up!

Keep trying new strategies and adjusting your approach until you find what works best for your business.

Gina