Solved

Why is my new website experiencing a high bounce rate?

Cozytown
Excursionist
18 0 3

I’ve been running fb ads to my website - it’s a new website and a new pixel but I think the issue here is on the website side. In the last couple of days I've had 846 link clicks and only 118 landing page views. So roughly 7 out of every 8 people who clicked the link left immediately before it even loaded. That ratio seems off to me, and makes me think there’s something wrong with the site. 

 

Would anyone be willing to visit my website and let me know if there’s anything wrong with it — perhaps loading speed or anything else that stands out?

 

This is the collection that the ads link to: https://baycitystudios.co/collections/folder-icons

Accepted Solution (1)

SAN_MSWEB
Shopify Expert
1150 137 143

This is an accepted solution.

Hello

 

I hope you are doing good and welcome to the Shopify Community!

 

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website but very basic to navigate. I believe some adjustments may be required to make it more professional and appealing to customers.

 

Here are some recommendations:


Header:

1. Announcement bar Missing for Special announcement or promotion.

2. Logo should be more high quality.

3. Wishlist Missing.

4. Social media Icon missing.
SAN_MSWEB_0-1713520693679.png

                                                                                                                        You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. You must try adding a good banner image with CTA and sliders.

SAN_MSWEB_1-1713520693949.png

1.Featured Products / all Titles should be Optimized and Seo Friendly.

2.Add Meta Description for all Products.

3.Add Trust Badges on Your Home Page.

SAN_MSWEB_2-1713520693682.png

4. Add a Lead magnet section on Home Page 

5.Customer Reviews are needed on the Home Page and on the Product Page. This also generates trust in your site and promotes sales. 

SAN_MSWEB_3-1713520693685.png

6.If Possible, add Instagram Feed on Home page. 

 

Collection and Product Page:
- Add Product Review on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout
- Add Trust Badges bellow add to cart or Buy now Button 

 

Conversion Rate Optimization Strategies:

 

- Include time reservations at cart pages to increase average order value.

- User generated content like verified reviews or instagram feed.

- Introduce discount codes and offers to attract customers.

 

I hope this helped!

 

Please feel free to contact us for any further help that you might require.

Best regards,

San.

 

If it’s helpful to you, please mark it as a solution.  


Need Help with Shopify Design, Migration, Speed, or Custom tasks?  
email: hi@mswebdesigner.com
Try Our Conversion Booster app to get more sales | Connect Our Founder Linkedin

View solution in original post

Replies 6 (6)

SAN_MSWEB
Shopify Expert
1150 137 143

This is an accepted solution.

Hello

 

I hope you are doing good and welcome to the Shopify Community!

 

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website but very basic to navigate. I believe some adjustments may be required to make it more professional and appealing to customers.

 

Here are some recommendations:


Header:

1. Announcement bar Missing for Special announcement or promotion.

2. Logo should be more high quality.

3. Wishlist Missing.

4. Social media Icon missing.
SAN_MSWEB_0-1713520693679.png

                                                                                                                        You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. You must try adding a good banner image with CTA and sliders.

SAN_MSWEB_1-1713520693949.png

1.Featured Products / all Titles should be Optimized and Seo Friendly.

2.Add Meta Description for all Products.

3.Add Trust Badges on Your Home Page.

SAN_MSWEB_2-1713520693682.png

4. Add a Lead magnet section on Home Page 

5.Customer Reviews are needed on the Home Page and on the Product Page. This also generates trust in your site and promotes sales. 

SAN_MSWEB_3-1713520693685.png

6.If Possible, add Instagram Feed on Home page. 

 

Collection and Product Page:
- Add Product Review on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout
- Add Trust Badges bellow add to cart or Buy now Button 

 

Conversion Rate Optimization Strategies:

 

- Include time reservations at cart pages to increase average order value.

- User generated content like verified reviews or instagram feed.

- Introduce discount codes and offers to attract customers.

 

I hope this helped!

 

Please feel free to contact us for any further help that you might require.

Best regards,

San.

 

If it’s helpful to you, please mark it as a solution.  


Need Help with Shopify Design, Migration, Speed, or Custom tasks?  
email: hi@mswebdesigner.com
Try Our Conversion Booster app to get more sales | Connect Our Founder Linkedin

Cozytown
Excursionist
18 0 3

Hi San,

 

Thank you so much for taking the time to give such a thoughtful review. I've put all your recommendations into a checklist and I'll work through implementing them over the coming days. I've already started by adding a wishlist and I can see that especially for a store like mine that has lots of small items where people might only buy a couple at once, a wishlist is essential. Thank you again!

 

SAN_MSWEB
Shopify Expert
1150 137 143

Hello,

 

Thank you for your response.

 

We are glad that our recommendation was helpful to you.

 

If you need any further assistance do let me know.

 

Regards,

San

If it’s helpful to you, please mark it as a solution.  


Need Help with Shopify Design, Migration, Speed, or Custom tasks?  
email: hi@mswebdesigner.com
Try Our Conversion Booster app to get more sales | Connect Our Founder Linkedin

Cozytown
Excursionist
18 0 3

Yes, very helpful thank you. I've implemented many of your suggestions so far and already seeing a significant reduction in bounce rate. Thank you so much for your recommendations!

Cozytown_0-1713761373184.png

 

SAN_MSWEB
Shopify Expert
1150 137 143

Hello @Cozytown 

 

You're most welcome. If you need any further assistance regarding your store, do let me know.

 

Regards,

San

If it’s helpful to you, please mark it as a solution.  


Need Help with Shopify Design, Migration, Speed, or Custom tasks?  
email: hi@mswebdesigner.com
Try Our Conversion Booster app to get more sales | Connect Our Founder Linkedin

BBH-Agency
New Member
5 0 0

Hello, to me I will just suggest if you can work on your website SSL if you buy your domain on third party website. And secondly try and increase the speed of this website manually because it's takes more like 2 minutes before it's load, some people might find it so hard to wait for such time. I will advise you take not of this two points I have mentioned. I rest 🤗

Boyoleen