Why is my online art store not making any sales?

[ArtwithEvie]

www.artwithevie.ca I’ve been with Shopify for quite a long time now. I’ve had my store optimized, everything tweaked and still no sales. It seems like no one is interested. Can someone please have a look at my store and help me find the problem or solution? I have an email flow set up as well. Thank you so much! My url is www.artwithevie.ca 

[webwondersco]

@ArtwithEvie Hope you are doing well.

Here are some points those need to be take a look:

1. Use a PNG transparent logo, and make the size a bit more so it'll visible well

2. Use a popup form to give some % off to customers on subscription

3. Create eye caching website to get more customers

4. Use the testimonials section at the home page

5. Designed CMS pages in good way

[PageFly-Kate]

Hi @ArtwithEvie,

This is Kate from PageFly - Shopify Landing Page Builder App.

Your website is beautifully designed and elegant. It's clear that you've put a lot of thought and effort into creating a great online presence.

From my experience, I noticed a few things that could be improved on your website.

1. Highlight and align the product price

Align the product price in a straight line and Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

2. Add Featured products 

Featuring products means dedicating a section on your homepage for the specific product(s) that you want to draw attention to. This section is supposed to significantly increase traffic to these product pages and can redirect visitors to a different page immediately. For those reasons, the choice of what to feature in this section should be carefully considered.

3. Add testimonial - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

Reviews are crucial when it comes to shopping online.

You can check this image for reference:

4. Add Contact form

You have the opportunity to learn more about your clients by using Contact form. After getting in touch with the customer, you might complete them on behalf of the client. You also have a more complete picture of the client as a result of the information gathered in this manner.

That's all of my feedback. Hope it helps to increase your conversion rate.

Cheers, 

Kate | PageFly team

[Neha-Bitqit]

The default search landing page is a bit off, I mean it's empty. You can show products on that page as well by simply updating the default search on the website with different search solutions. Other significant observations for store optimization are as follows:

1. Try reducing the size of your logo, it takes up a lot of space and thus makes the home page less user-friendly.
2. You can also install one of the most popular apps Growwave which is an all-in-one marketing platform that helps store owners increase conversions with ease.
3. You should add terms and conditions and FAQs if any, again these also help in building search engine content.
4. You can add Sitemap on the site footer, again these also help in building search engine content.
5. Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.

I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.

Best
Neha - Shopify Partner