Why is my online store getting traffic but no sales?

[HomeEnterprise]

Hi, Its been two weeks since I've launched my store. I have tested some ads and got a decent amount of traffic and clicks to my store. However, none of those converted into sales or add to carts so i'm assuming my product page might be a problem. Could I get some feedback on my store, website is: www.homeenterprise.co.uk  

Thanks 

[flareAI]

Hello @HomeEnterprise,

Greetings from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

Having taken a close look at your store, I believe that the below suggestions could help drive sales.

1. Display store's contact info like phone number, email address, and office address in the Contact Us page.
2. Enhance the collection pages by incorporating comprehensive filters, enabling your visitors to easily refine their search for specific products and discover items of interest based on specific features such as size and category.
3. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
4. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

There are many ways to improve sales in a Shopify store. Some of the most effective tips include optimizing your website for search engines, running paid advertising campaigns, creating a strong email marketing list, offering free shipping, running abandoned cart email campaigns, and providing excellent customer service. You can also improve your sales by creating high-quality product images and videos, writing clear and concise product descriptions, using social media to promote your store, offering discounts and promotions, and keeping your store up-to-date.

Let me know if you have any questions.

Gina

[Dirk]

Hey, @HomeEnterprise 

Happy to help. Where do your ads redirect the user? Does it take them to your homepage, a specific product, a collection of products?

The other thing I noticed on your product page is instead of it saying 'add-to-cart' so the customer can purchase immediately, you have it saying 'Pre-order'. This might be a reason customers are turned off as they aren't interested in pre-ordering and waiting for a product to launch and become available to ship.

If there is anything else I can help you with, please let me know.

[Dirk]

Hey, @HomeEnterprise 

Looping back here to see if you have attempted to change your "Pre Order" verbiage to add to cart instead? 

If not, is there a particular reason why you are trying to gather pre-orders for your dropshipping store?

If there is anything else I can help you with, please let me know.

[PageFly-Garcia · Accepted solution]

Hi  @HomeEnterprise 

I am Garcia from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I have some feedback for your Store and hope that they can help you increase the design. 

1. Attract consumer in 5 seconds

In 5 seconds, the hero banner is often the first thing visitors see when they land on your website, so it's essential to make sure that all the content is fully shown.

Besides, as you are selling kitchen gadgets, videos are visually appealing and capture the essence of your brand. Consider using bold colors, interesting typography, or eye-catching graphics to make your hero banner stand out. 

2. Offer a wider range of products

When you offer a wider range of products, you can attract more customers who are interested in different things. 

When customers can find everything they need in one place, they are more likely to become loyal customers. This is because they don't have to go to multiple stores to find what they need.

3. Highlight brand features

Highlights the store's customer service policies, such as its return policy and shipping policy. This information could help to reassure potential customers that they can shop with confidence at Home Enterprise.

To enhance the appeal of your products, consider showcasing distinctive aspects of your clothing or accessories to customers. This could include highlighting the materials used, emphasizing what sets your products apart from those offered by other stores, or sharing details about your unique packaging approach. 

4. Show Product list with CTA buttons

With each product, you can add a CTA button which makes it clear to potential customers which action to take next and helps remove friction in moving the user down the sales funnel.

If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions.

Cheers!

Garcia| PageFly team