Why is my online store getting traffic but no sales?

[epatillo]

My store is getting traffic but not even one sale. I spent money on importing reviews, then having a funnel but still no sales. I need advice on what I REALLY need so that I don't keep spending in the blind. Please review my store. Go to "eezyfox.com". Thank you so much.

[PageFly-Kate]

Hi @epatillo,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Your store's design is impressive, and I believe some additional CRO strategies could further optimize your conversion rates. Based on my experience, I’d like to share some suggestions to improve your store here:

1. Adjust Favicon

When visiting your store in incognito mode, the favicon becomes invisible.

The favicon helps your site stand out in users' bookmark lists, making it easier to find and return to. Consider changing the favicon for further distinction.

2. Make content on hero banner more highlighted

Make the hero banner more eye-catching by adding a color layer over the background image, which will also make the text easier to read. You can also change the color of the button in this section to make it stand out more.

You can check this image for reference:

3. Add “Add to cart” button on product list

Customers are likely to buy more on impulse if they find it easy to add items to their cart, which could lead to higher sales.

4. Add social media to your store

This helps build better relationships with customers, makes your brand more well-known, and can lead to more sales. Like this:

5. Change trust badges section’s position

Placing trust badges near the top of the homepage, such as in the header or just below it, immediately assures new visitors of your site’s credibility and security as soon as they arrive. This can be crucial for first impressions.

You can move it to under the hero banner section:

6. Run a Christmas promotion campaign

Customer spending increases during the Christmas season, presenting a prime opportunity to enhance sales. Consider adopting these strategies:

• Campaign Concept: Promote your products as perfect gifts.
• Add a countdown timer to instill a sense of urgency and motivate immediate purchases.
• Below is a sample from our free-to-use template: 

I hope my suggestions will provide you with valuable insights.

Wishing you continued success,

Kate - PageFly Team