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Why is my online store not attracting customers?

DIETER01
Visitor
2 0 1

Good day.

 

I have had my store, www.figtreestore.co.za for about two and a half months now. I get almost no traffic, even after spending quite a few bucks on FB ads and google ads. What is wrong with my store? Please check it out and advise what I could change. Is it a UI problem? Prices? Products? Shipping?

 

Any and all feedback is appreciated no matter how critical! 

 

Thanks!

Accepted Solution (1)
ThomKnepper
Shopify Partner
188 30 69

This is an accepted solution.

Hi there,

 

You can remove the margin-bottom probably by lowering the margin on the header section settings since it shows the value is loaded in via the index file.

ThomKnepper_0-1683123554844.png

 

The buttons you can make outlined in the theme settings.

 

Best wishes,
Thom Knepper - Athom.Agency
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- Was your question answered? Awesome! Please Mark it as an Accepted Solution

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Replies 5 (5)

ThomKnepper
Shopify Partner
188 30 69

Hi there,

 

A couple of things I notice first. I see a big white bar at the top of the page, and then a HUGE image and no text what so ever. I would try to make the image much smaller, remove the white bar and try to make the page more product focused. I have to scroll about 70% before I even see a product. People will simply not do that. 

 

Also for your product menu item, make all the collections seperate menu items and put them after the "home" menu item. 

 

Also the product page has a white background on the buy now button with just some green text. I had to look for where I could actually buy the product because I didnt see the greent text properly.

 

Hope this feedback helps!

Best wishes,
Thom Knepper - Athom.Agency
- Was my reply helpful? Please Like to let me know!
- Was your question answered? Awesome! Please Mark it as an Accepted Solution
DIETER01
Visitor
2 0 1

Thank you Thom. How do I get rid of that White bar?

 

And also, how do I make that button to be outlined?

ThomKnepper
Shopify Partner
188 30 69

This is an accepted solution.

Hi there,

 

You can remove the margin-bottom probably by lowering the margin on the header section settings since it shows the value is loaded in via the index file.

ThomKnepper_0-1683123554844.png

 

The buttons you can make outlined in the theme settings.

 

Best wishes,
Thom Knepper - Athom.Agency
- Was my reply helpful? Please Like to let me know!
- Was your question answered? Awesome! Please Mark it as an Accepted Solution

flareAI
Shopify Partner
2405 223 537

Hello @DIETER01,

 

This is Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.


I've taken a look at your store and found there are quite a few things which if added can increase sales.


1. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
2. Add social media for the store to increase the traffic. By linking to your social media profiles, you can drive traffic to your social media pages, increasing your followers and potential customers.
3. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
4. Add an "Add to Cart" button which will simplify the purchasing process for consumers, improving their customer experience.
5. Add more payment options other than PayPal which will be convenient for the customer to purchase products.

Information - FIGtree - Checkout 2023-05-03 11-07-03.png
6. Add About Us page which is a reflection of the purpose and personality of the business.
7. Crafting an ideal SEO product title and URL can aid search engines in comprehending the nature of your merchandise and boost traffic to your website. Therefore, it's advisable to maintain a unique and specific product title and URL.

Camping storage Bag - Canvas – FIGtree 2023-05-03 11-09-26.png
8. Through consistent and high-quality blogging, you can improve your website's search engine rankings, drive more traffic to your site, and establish your brand as a trustworthy and knowledgeable source in your industry. By focusing on creating valuable content that addresses your readers' needs, you can build a loyal following and boost your online influence.
9. Buy now look like a normal text. Make it look like a button (with borders)

Paracord Pocket Chainsaw – FIGtree 2023-05-03 11-08-16.png

 

Hope this helps


Gina

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

Dan-From-Ryviu
Shopify Partner
7697 1496 1500

Hi @DIETER01 ads will need time to learn and reach to correct people.

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