Why is my online store not converting despite high traffic?

[SheigenJonsiah]

hi there, I've been trying to get my first sail for a while now and I have to say that I'm struggling a lot, I'm using Facebook to advertise and have gotten hundreds of people visiting my store product pages but not one conversion
would someone be able to point out any immediate turn offs to a customer. Whether its because the store design is crap or the product pages, are not good, honest feedback will be well appreciated.

This is the website
https://clotheplus.xyz/

[Zei1]

Hello and Congratulations on your website!!

I would like to provide some constructive criticism just from a first look perspective.  This is purely just a personal opinion from someone who is quite visual and loves to shop for women's clothing online.

The website comes off as fake to me.  It appears as if the t-shirts and sweatshirts have not actually been manufactured, but that text was just overlayed over a static image.

I also found the print hard to read on some of the products.

It appears as if the models in the photos have not been hired by your establishment, but as if the text was pasted to random images of people off of the internet.

The above points are reason enough for me to not make a purchase decision, as it doesn't seem as if an actual product has been manufactured. While you have original content written on the garments, it doesn't feel as if you have original model photography or tangible products.

Also, I like seeing multiple views of the same product and different products worn by the same model.  That way, I can compare the fit and envision how it may look on my own body.

If you screen-print on demand, then it could be helpful for you to explain that orders are printed as they come in or something to let the potential customer know their order will be safely fulfilled.

Those were my initial thoughts as I scrolled thru the page; You can disregard this comment if you find it unhelpful.

Please keep positive and keep up the good work.

[SheigenJonsiah]

Thank You So Much, Zei you are a truly kind person for taking the time to write all this it was very helpful and descriptive advice. It will be a little hard to get real models to wear each shirt as I have a small budget, but for now, I can change out the t-shirts and hoodies that don't have anyone wearing the product as these are from printful or printify (print providers) and are not the greatest quality I see that now. I can replace them with better quality t-shirts and hoodies from Placeit which is where most of the model images and the folded clothing images are from. I have also added an about our product section which explains that the products are printed after the order is processed and then shipped. As for having multiple views on the product I will see what I can do about that as well.

thanks again, zei I will get to work on it when I get more time.

[Dan-From-Ryviu]

Hi @SheigenJonsiah,

In my opinion, It's ok with your product page. Just something you need to change to make your side more trustworthy

• Add store information in Contact us page (Domain email + store address or domain email + store phone)
• Link Contact information to Contact us page and using domain email instead of gmail
• Add reviews with photos can help you convert visitors to customers. 

[PageFly-Richard]

Hi there @SheigenJonsiah 

This is Richard from PageFly - Shopify Landing Page Builder App. Starting a new business can be tough, and it's natural to feel discouraged when you're struggling to make sales. However, it's important to remember that building a successful business takes time and effort. I’m sure that you’ll be making your first sale soon! To help with your issue, I would like to give my feedback on your store’s Homepage, Product page and Product detail page. Hope this can help!

HOMEPAGE 

• Messaging: The headline "ClothePlus - Your Online Fashion Destination" is clear and straightforward, but it may not be compelling enough to grab visitors' attention. Consider adding a subheadline or a value proposition that highlights what sets ClothePlus apart from other online fashion stores.
• Navigation: The website's menu is located at the top, and the labels are clear and easy to read. However, there is no search bar visible on the homepage, which may make it harder for visitors to find specific products.
• Design: The website has a modern design with high-quality images that showcase the products. However, some of the product images are small and may not provide enough detail, which could make it harder for visitors to make a purchase decision.
• Social Proof: The website does not display any customer reviews or ratings, which could make it harder for visitors to trust the brand and make a purchase. Consider adding social proof elements like customer reviews or trust badges to increase credibility and trust.

PRODUCT PAGE 

• Call-to-Action (CTA): The page should have a clear and prominent CTA that encourages the customer to take action for each product. The CTA should be easily accessible and should use action-oriented language such as "Buy Now" or "Add to Cart."
• Product ratings: Including customer ratings can help build trust and credibility, and encourage visitors to make a purchase.

PRODUCT DETAILS 

• Product Images: It’s great that you’re havingThe product detail page should display high-quality and large i multiple photos for each product, however you’re lacking photos in various lightings and settings. You should show the product from multiple angles to provide a better understanding of what the customer is purchasing. Close-up shots about the details is also helpful, you can add photos zooming in the details of the products to help customers see them better. 
• Reorganize product description: It’s good to see you invested your time into writing compelling product descriptions however they can be presented more attractively by turning them into tabs for easier navigation. The size chart should also be pushed upwards rather than at the bottom of the page so your customers can see it right away. 

Furthermore, you can consider using a page builder app with a Shopify theme made for this niche to enhance your store appearance and increase mobile experience for customers. You can check out the following themes Blum, Sense, Dawn…

Let me know if you have any questions. Wish you the best of luck!

Richard | PageFly

[AliReviews]

Hello @SheigenJonsiah ,

Getting sales is a long journey requires a lot of techniques along with marketing strategy. However, it's important to know first impression on your store will make a huge impact to your sales funnel. We dive into your store site and saw how much effort you put in. Here is only a few suggestions we think you can make a change to improve your store design and boost your sales.

1. Header:

- Make your header sticky to allow your customers access to any categories that they want while scrolling through your store. 

- Add more content to your header, make your header more interesting with categories like FAQs, Blog, etc. 

2. Highlight your CTA buttons:

- Make your CTA buttons stand out by adding some hover effect to be more visible and clickable.

- Ensure that all your CTA buttons have the same style so that your site looks more professional.

3. Products section:

- Ensure your products title and price align evenly, this will make your products page looks more professional.

- Highlight the price to make it eye-catching and increase the chance of likelihood to purchase

4. Testimonials:

- Reviews play a crucial part when it comes to shopping online, people tend to make a purchase for stores that have many reviews, include good or bad ones. You can use third-party app to import reviews and design how they appear on your store. 

Hope these suggestions can help. 

Ali Reviews team.

[flareAI]

Hello @SheigenJonsiah,

Greetings from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

There could be several reasons why your Shopify store is not converting visitors into customers despite getting significant traffic from Facebook ads.

After examining your store, I found some improvements you can make that could increase your sales.

1. Missing trust signals
Signals such as customer reviews, social proof, and security badges, can help build credibility and trust with your website visitors. If your website lacks these trust signals, customers may hesitate to make a purchase.

* I would advise adding testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
* Add social media for the store to increase traffic. This will increase the visibility of your social media profiles, making it easier for customers to find and follow you on different platforms.
2. Consider adding blogs
Through consistent and high-quality blogging, you can improve your website's search engine rankings, drive more traffic to your site, and establish your brand as a trustworthy and knowledgeable source in your industry. By focusing on creating valuable content that addresses your readers' needs, you can build a loyal following and boost your online influence.
3. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
4. The "About Us" page should be well-written, engaging, and visually appealing to capture your customers' attention and encourage them to browse your clothing store.
5. Add average ratings for each product
Including both user ratings and the number of ratings on the products will help users to make decisions about whether to buy your product or not.
6. Add a sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.

Hope this helps

Gina