Why is my online store not converting sales?

[Cadizcowgirl]

Hey All,

Can someone take a look at our site The Cowgirl In Me  and provide feedback on it? We have had it up for about a month now and have only received a handful of orders. We are getting a ton of website traffic daily between 100-300 views but no sales. We also are running ads on Facebook and Instagram. Looking for next step options. Thanks in advance for your help!  

[PageFly-Kate · Accepted solution]

Hi @Cadizcowgirl,

I'm Kate from PageFly - Shopify Landing Page Builder app.

Congratulations on your new store! I’m so impressed that your products are pretty and diverse. The items should be the most thing bought for this season for being a gift or decorating. Based on my experience, it looks nice and straightforward. However, I have a few small suggestions that might help improve your sales. Good luck!

1. Improve your UI/UX of your homepage for better 1st impression

1.1 Stand out with a favicon for your store

Give your store a unique identity that sticks in customers' minds with a personalized favicon! This tiny icon displayed on browser tabs can do wonders for brand recognition. Follow this guide to effortlessly add a favicon: https://help.shopify.com/en/manual/online-store/images/add-favicon

1.2  Enhance your hero banner

The top banner is your store's welcome mat - make it count! Within those crucial first 5 seconds, grab attention and clarify your offerings. Try shifting the heading and "Call to Action" button (CTA) to the center of the first screen for maximum impact. Check out our free template for inspiration!

With these simple tweaks, you can elevate your store's visual appeal and give customers a smooth, welcoming experience. Moreover, you should keep your banner visuals clean and simple for optimal impact, especially the text on slide 3 is quite hard to scan and read.

1.3 Adjust your header

Sticky header helps customers easily access menu navigation although they scroll down or up on your page and also quickly reach the Search field to find products with a sticky header.

I found that your header is sticky already but it take much spaces, your should consider reducing it and adjust better spacing on mobile:

Besides, you can add all collection page as categories on your header. All your collections can be neatly categorized in the header, making it a breeze to explore every corner of our store and customers easily recognize your offers.

2. Make the tex is easy to scan

It’ll be better if you adjust the text which overlaid the pictures below. I think it’s hard to scan and read. You should use another color or make your background picture a bit transparent. And the red borders are the area you should to put the text in. According to UX rule, users can not read large-width text, it should be focused on a suitable width to scan easily.

      

3. Have testimonial, brand story on your website

Including a section about your brand story or customer review can help customers learn more about your business and make your store appear more professional and increase your reliability.

You should add the section on your homepage, star review on your product and collection page to increase the reliability of your store. Here are some examples for you:

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Hope these suggestions help! If you have any further questions, please feel free to let me know.

Hoping you shimmy and shake your way into 2024!

Best regards,

Kate | PageFly team

[Buntiform]

Are your ads targeted for conversions??

[Gojiberry-Amee]

Hi Cadizcowgirl, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

First of all, congratulations on getting some sales! Your site looks quite wonderful and well-made. I took a look at your store and have a few suggestions that will help increase your conversion rate: 

1. Call to action button. Add some call-to-action buttons under your products on your landing page, as well as on your product page. 

2. Connect Social Media. If you already have a growing Instagram account, it would help to connect the feed to your main site, thus giving it more social proof. Research shows that 76% of customers buy products seen on social media posts. 

3.  Adding a blog. Why did you choose cowgirl fashion? What are the stories behind the founders? What kind if fashion pairing do you suggest? How is your store eco-friendly? These are topics you can write about to attract the right kind of audience to your online business. 

4. Influencer Collab. Since you have visually appealing products, it would be good to connect with micro-influencers, send them some of your pieces, and ask them to create some content for your social media as well as your Shopify store. 

5. Connecting online with offline. Since you have a physical store, make sure to always be telling your customers about your online store, adding a quick card with your online store address provides your new customers a chance to purchase again without coming to your physical store. 

6. Testimonials. Try to showcase at least 5 testimonials on your site. Whether it's from friends and family, or your offline store customers. Having some social proof helps boost consumer confidence in your site. 

7. Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

Hope this helps! 

Amee | Gojiberry Team