Why is my online store not generating enough traffic and sales?

[Simplyhope]

I launched my shop at the end of February and have only made 3 sales and two of those were family members (which I totally appreciate).  I share my site on Facebook & Instagram but I’m just not getting a lot of traffic.  I feel like my site is good but now I’m questioning everything.  Am I allowed to ask for someone to critique my site and give suggestions? 
simplyhopecandleco.com

[MooseDesk · Accepted solution]

Hi @Simplyhope 

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Helpdesk App.

Congrats on your new store and business. I had a look at it and I do think that it is well-prepared for a new shop. 

I also have my own business and let me tell you this: 3-5 sales (even they are from your family) within 1 month is a really good start so you don't have to feel bad about it. You just need to keep on going by putting more effort in marketing - both organic and paid.

In terms of organic marketing, try motivating your buyers to share it online, create relationship with them and ask them more about their experience. Let the dedication makes them want to share your products around. Open more social network channel, for now I think TikTok is the best place to get traffic.

In terms of paid marketing, this mainly goes to advertising but focus on SNS marketing (TikTok, Facebook Ads rather than broad platform like Google)

With the right amount of each type, and persistence I think it's gonna work. You have the passion great enough to actually open the store, please keep it to continue 🙂

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In terms of store feedback, I do have some point to make it bring better experience to potential customers. Please kindly check below:

1. Homepage

1.1 Navigation menu

You navigational menu is quite big now. It occupies almost half of the first display area (the first area customers see when coming to your store).

=> It should be smaller (about the size of the red rectangle I drew) so that the hero section could be wider, in turn showing more content.

1.2. Hero section

- This section lacks Heading and Sub-heading that describe what you are selling

=> Add Heading like: The greatest scented-candles ... could help visitors set right expectation. 

(Remember to add keyword of your main product to make your site gets better in SEO)

Here's a good example of a hero section for you:

- Since you have many kinds of product (candle, wax, ...), I suggest make your hero image a slideshow that shows other products like wax, spray, ...

1.3. Add more section

You can try add more section so potential customers can be more sure to buy from you. Considering adding these sections:

- Featured product (showing a winning product of your store)

- Benefit of the product 

- Social proof/testimonial

- ...

2. Have an FAQ page

I notice that you haven't had any FAQ page (a page that contain frequently asked questions like Shipping policy, Return policy, ...). 

These questions are really important cause they make customers feel safe and more ready to buy from an online store. 

=> You can create a FAQ page or a Help Center for this 

=> To address this, I suggest exploring MooseDesk, a free FAQ builder, and helpdesk app. With MooseDesk you can make page like this 

3. Have a support widget

So a very important in creating great user/customer experience is designing a place where customers can easily ask about your product or feedback their experience.

Currently your store has not had such thing and it might be a pain point in shopping online cause there's nowhere to ask and receiver answer. It might look like this:

If you want to find a FREE option for that, MooseDesk is a good choice. It's a customer service app/ticketing system that could help you do all the things I have suggested above.

If you want to give MooseDesk a try, feel free to do it and hit our 24/7 support so we can help you enhance UX experience.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - All-in-one Shopify Helpdesk App

[Nightmare]

i get zero to none traffic too but i post organic can you check mine too

https://fitt-vibes.myshopify.com/ thanks

[TheDuckYard]

Hey, I'm new here and open my first store (is live from yesterday) could you please check my store and give me a feedback!? I would like to have some feedback from other people that have some experience. I'm having ads running already, I know is earlier because I just start but I'm alway ready to learn new things... Please help me and let me know what I should change to make it better, I'm a newbie!

www.theduckyard.com

[J_mah]

Hello Simplyhope,

congratulations on your shop launch. I can see your products are really low competitive niche where you can bring massive change on  your sale. Just need proper marketing strategy.  I can see you run ads on pinterest. Try to expand your marketing platform like facebook and instagram doing proper keyword research. Run ads on different platform and track the conversion. Furthermore analyze the visitors with anlaytics tool like google anlaytics 4.

If you need any analytical help feel free to ask.

cheers  

[Neha-Bitqit]

Try reducing the size of your logo, it takes up a lot of space and thus makes the home page less user-friendly. Other significant observations for store optimization are as follows:

1. The default search landing page is a bit off, I mean it's empty. You can show products on that page as well by simply updating the default search on the website with different search solutions.
2. Sticky header is recommended, as it makes it easy for the user to directly jump to the menu at any point of time while they are navigating through the Site.
3. You should add terms and conditions and FAQs if any, again these also help in building search engine content.
4. Incentivise customers with irresistible offers that boost your checkout rate by 25%+.
5. You can convert more traffic into qualified leads and customers from the app. SiteKit fast-tracks your business growth by turning visitors into subscribers and customers with lead generation campaigns and high-converting tools.
6. Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.

I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.

Best
Neha - Shopify Partner