Why is my online store not making sales despite high traffic?

[daeology]

Hi, 

It's been a week today since I opened my store, I've marketed on TikTok, Google, Facebook, Instagram, you name it. I have over 700 visitors as of right now, and only one sale. My prices are reasonable, I've had multiple peer reviews on them. Even lowered a bunch of them today. I did do a store redesign and had to configure my shipping during opening, but is there something I'm missing? I know I have a broad spectrum of items, and I'm only trying to hone in on my target audience. If anyone could give any advice, maybe tell me where I'm going wrong? Please take a look at my website. I'm thinking it's my name, I wanted to put a spin on apothecary and make it modern.

[Dirk]

Hey, @daeology 

Happy to look into this. Do you mind sharing your store URL? We can go from there!

[daeology]

My apologies! the link! 

[StanPlatoria]

Hey,

• I believe you are using a free theme. The design feels too basic for the year 2024. I am sure there can be many improvements in fonts, colors, etc. 
• Most importantly is marketing for you. You need to find out who your target audience is (gender, age, interests, geographic location), and target as precisely as possible. You do not want 95% of your traffic to be from countries like Bangladesh and India, which is usually the case if you do not target your marketing.
• Your products have no social proof, so customers might be hesitant of buying them. Get an app like Platoria, which will provide you with real product reviews through AI even if you have no reviews yourself.

[JoesIdeas]

Your website url and your brand name don't match up, and you don't have a professional logo. These are key factors in providing a trustworthy experience. I would guess that random people visiting your site do not trust it.

Also social media traffic doesn't convert well unless you have a good conversion funnel, well targeted ads, and a product that the audience wants.

Google Ads / Shopping will get you a more accurate gauge on your conversions. If you're not making conversions on Google Ads it means the product / site / price are not competitive.

[daeology]

Yes I know, I’m currently optimizing after receiving the prior constructive feedback! I’m unable to change my domain at the moment. I will be publishing the revised version in about half an hour. And it’s much more professional and captures what I want to advertise

[MooseDesk]

Hi @daeology

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App.

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Logo Size and Placement

The logo in the header is relatively large, occupying a considerable amount of space. Consider resizing it to a more compact version or introducing a horizontal logo. This adjustment will create a cleaner and more balanced look for your header.

2. Homepage

2.1. Hero Banner

The hero banner is the first impression visitors get of your brand. Currently, it lacks visual appeal and important product information. Ensure the banner is attractive and briefly introduces key products and unique selling points in 1-2 sentences. Avoid lengthy descriptions to prevent user distraction.

Here is a good example for you: 

2.2. New Collection Introduction

While introducing a new collection is crucial, provide a brief description explaining the collection's theme and significance. Highlight key products within your collection, instead of listing all items, which can be overwhelming for users.

2.3. Homepage Videos

Consider eliminating one of the two videos on the homepage to optimize space and improve website speed. Unnecessary videos can distract users from essential content.

2.4. About Us Section

Merge the About Us page into the Our Brand Evolution section, giving users a concise overview of your brand's history, values, and product offerings. Provide information on who you were before rebranding and your current identity.

2.5. Product Introduction Section:

Create a dedicated section to clearly showcase the products you offer. Users scrolling through your website should easily understand what products are available without navigating to different pages or sections within your homepage. 

Here is a reference for you: 

2.6. Testimonials/Reviews

Consider adding a dedicated section for customer testimonials and reviews. Positive feedback from satisfied customers can significantly build trust and credibility, encouraging new visitors to make confident purchase decisions.

Here is an example for you: 

2.7. Product Benefits

Introduce a section highlighting the benefits of your products. To streamline this process, you can repurpose the existing content from the "More About Our Products" section. By renaming it to "Product Benefits," you create a clear space for users to understand the unique advantages of your offerings.

For example, you can organize this section to outline key features, functionalities, and how your products address customer needs. Presenting this information prominently can help potential buyers grasp the value of your products quickly.

3. Footer

Reconstruct the footer for a more professional appearance and easy navigation. Organize sections logically to help users find information effortlessly. You can follow this example to enhance your footer: 

4. Consistent Image Sizes in Collections Page

Ensure all pictures on the collections page display in the same size. Inconsistencies can make the site appear unprofessional and may discourage users from exploring further.

5. Product Page

5.1. Image Slider

Implement a slider for product images on the product page to allow users to view multiple pictures without excessive scrolling. This enhances the user experience and makes it easier to explore product details.

5.2. Detailed Product Descriptions

Enhance product descriptions by providing more detailed information. Follow a structured format, including key features, specifications, and any other relevant details that help users make informed decisions.

Here is an example for you: 

6. Customer Support

While live chat is undoubtedly valuable, having a broader approach to customer support can make a significant difference. I recommend incorporating a ticketing system that integrates various communication channels. This ensures that customers can reach out to you through their preferred means, whether it's email, chat, or other platforms.

To address this, I suggest exploring MooseDesk, a free support, help center, and ticketing system app. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - All-in-one Shopify Ticketing System App