Why is my online store not making sales despite high traffic?

[Giftronomics]

Can I receive honest feedback on my store? I have over 200 visitors but have yet to sell. I need to understand what needs to be added to my store. Giftronomics.com

[Victoria]

Hi, @Giftronomics.

Welcome to the Shopify Community and thanks for sharing your store URL.

I understand you're looking for store feedback to help improve the user experience and increase sales. I'll be happy to share some tips and resources to help with this.

I noticed you've set up an About Us and FAQ page in your main menu navigation but haven't had a chance to include details. Below, I'll share a bit more information on why having these pages set up can help increase store sales and have returning customers.

Your About Us page is an essential part of your website as it provides visitors with information about your company. 

• An About Us page helps to establish trust with your website visitors. It gives them a sense of who you are, what you do, and why you do it. This can help to build credibility and establish a relationship with your audience.

• It can provide visitors with important information about your company, such as your history, mission, and values. This information can help visitors understand what your company is all about and what sets you apart from your competitors.
• The About Us page can also increase engagement on your website. By providing visitors with information about your company, you can encourage them to explore your website further and learn more about your products or services.
• Lastly, it can also improve your website's search engine optimization (SEO). By including relevant keywords and phrases on your About Us page, you can help your website rank higher in search engine results pages.

To help you get started with creating your About Us page, you can view some examples here to get you inspired.

Having an FAQ page on your website is important for several reasons:

• Visitors to your website may have questions about your products or services. By providing answers to these questions on an FAQ page, you can improve the user experience and make it easier for visitors to find the information they need.

• By providing clear and concise answers to common questions, you can build trust with your visitors. This can help to establish your credibility and make visitors more likely to do business with you.

• An FAQ page can help to address any concerns or objections that visitors may have about your products or services. By providing answers to these questions, you can increase the likelihood of visitors converting into customers.

If you need help with building your FAQ page, we've shared some great examples and templates on our Shopify Blog post here.

In addition to building your About Us and FAQ page, I would also recommend adding your social media handles to your website. Not only is this helpful for increasing visibility and reach, but it can also improve customer engagement and brand consistency.

Let us know if you have any questions about the resources and tips shared above.

Keep up the great work!

[PageFly-Garcia]

Hi  @Giftronomics 

I am Garcia from PageFly - Shopify Advanced Page Builder App. I can tell you've put in a lot of effort. I understand that experiencing low sales can be frustrating. From my CRO expertise, I have some feedback for your Store and hope that they can help you increase sales. 

1. Resize the menu bar

A menu bar that has proper size enhances the user experience by making navigation easier and more intuitive. It helps maintain the visual cohesion and overall design aesthetics of your website.

It ensures that the menu fits well within the layout, avoiding any overlapping or excessive space that may negatively impact the appearance of your site. A properly resized menu bar contributes to a professional and polished look.

2. Outstanding CTA button on hero banner

By incorporating a Call-to-Action (CTA) button, you can effectively capture users' attention and direct them towards a desired action. Positioned prominently at the top of a webpage, the hero banner serves as a visual centerpiece that instantly grabs users' focus. Its strategic placement increases the chances of users noticing and engaging with the CTA button, encouraging them to take the intended action.

3. Include brand core information: 

Your products are really meaningful so to make your products more outstanding, you can show customers some more unique features about your clothes or accessories like what materials, how it is different from others’ stores, how you pack your products... I will take our template as an example.

As Father's Day approaches, it presents a prime opportunity to optimize your store's Conversion Rate Optimization (CRO) for maximum success. Your products are a great fit for this event. To help you make the most of this festive period, I have curated a collection of valuable tips that have the potential to enhance your store's performance and drive higher conversions:

• Revamp your website by incorporating Father's Day elements such as banners, landing pages, and product showcases that prominently feature relevant keywords related to this special occasion. Optimize your product descriptions and images to showcase their perfect fit as Father's Day gifts.
• In addition, consider creating unique gift sets or bundles specifically tailored for Father's Day, showcasing your skincare products in an enticing way. Emphasize the value and convenience of these thoughtfully curated sets, positioning them as hassle-free and ready-made gift options.

If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions. 

Cheers!

Garcia| PageFly team

[Rick-InventoryH]

Hello @Giftronomics !! 

I reply here some of my thoughts regarding your store: 

• I think the first banne looks way too big and the CTA button does not actually call to action as you could expect, maybe you need to think about changing the text there for something like "Shop now" which is more powerful, I drop here a screenshot of how you store displays on a 27" screen 
• Your menu bar should not be centered, you need to make it full-width 
• I can see you have more than 1 chatbots, unfortunately I can see they're overlapping to each other
• I will suggest you to follow some basic guidelines for UX/UI so you will follow the industry standards: https://www.uxdesigninstitute.com/blog/10-user-interface-guidelines/

If you need help managing your inventory, creating discounts for your products, etc we can offer you a free trial-period, in case you are interested please contact me and I will gladly help you.