Why is my redesigned store getting low add to carts and purchases?

[clearcuisine]

Hi guys, I redesigned my store and launched about a week ago. I have good traffic but very few add to carts and purchases. Can anyone suggest anything to help??? https://clearcuisinepots.com/

[Rayshuggs]

@clearcuisine hello there, here are some suggestions of mine on how you could boost the conversion rate in your store.

1) You should get a FAQ page on the homepage. This can help provide well tailored answers to common questions that your customers would most likely have in relation to the store.

2) Bundling products together can help do wonders sales wise. For example, you could do a bundle of the donut maker and the coffee maker and sell them together at a discounted joint price, this could help boost the sales of both products massively. To do this bundling on a large scale, you’ll need an app to help and for that I recommend the Bundler- Product Bundles App which is an easy to use and effective tool for creating and mixing bundles together. You can try the app for free here https://apps.shopify.com/bundler-product-bundles 

[PageFly-Richard]

Hi @clearcuisine, 

This is Richard - CRO Expert from PageFly - Shopify Page Builder App. After looking into your store, I have some comments below and hope that you can consider them to improve your site.

1. Add testimonial - customer reviews

When you go live and have sales, you can add Testimonials. Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews with both texts and photos to increase the legislation, like this:

2. Always include quick Add to cart buttons in product lists

It will save customers the trouble of having to click on a product in order to add it to their cart. 

3. Style Product Price to Be Highly Visible

Without a clear price, users cannot evaluate a critical aspect of the product. You should place the product price in the “Buy” section and increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

4. Include both User rating average and number of ratings

Many users rely on ratings and reviews to select products and displaying them right on each product in the first place can quickly build your credibility. For example:

These are some suggestions for improving the design. Let me know if you have any questions. 

Good luck and have a nice day!

Warmest regards,

Richard | PageFly 

[flareAI]

Hello @clearcuisine ,

Greetings from flareAI app! I am Gina, and I am here to help.

I've taken a look at your store. Nice collection! I've some suggestions to increase the conversion rate.

1. Display store's contact info like phone number, email address, and office address in the Contact Us page.

2. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
3. Add the correct social media accounts. Having social media for the store will help increase traffic.

4. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
5. Make About Us more personal, likable, and believable so that, your prospects are more likely to be comfortable buying from you.
6. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

7. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)

8. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
9. Use blogging
Blogging is a great technique to increase the traffic and ranking of your website. If you blog consistently with high-quality content over a long period, your site will rank higher for specific keywords or topics.

Gina

[clickrapt]

Hi, Clearcuisine,

I feel your product descriptions can be more detailed it will help your buyer make an informed decision and you stand a better  chance of ranking on google too.

You can try using the tag line "start cooking with love" as you CTA instead of Shop now.. Shop now might look salesy.

Some product info is on images, it needs to be in your description too!