Why is my website getting high traffic but low sales?

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Why is my website getting high traffic but low sales?

nybbfan79
Tourist
3 0 2

I’d love some feedback on my store. I’ve been up a little over a month with only one sale. I’m up to over 2000 site visits per month. I have a regular cadence for social posts and paid media campaigns on Facebook and Google Ads. I’m wondering if my store design is the problem. Any insight would be greatly appreciated!

www.mindfulorganizer.com

Accepted Solution (1)

PageFly-Kate
Shopify Partner
1195 343 356

This is an accepted solution.

Hi @nybbfan79 ,

 

This is Kate from PageFly - Shopify Landing Page Builder App.

I understand that experiencing low sales can be frustrating. I want to assure you that we are here to help you through this issue. I’d love to give you my suggestions as hereby:

 

1. Make your logo bigger

You might consider creating a larger logo for their online store for several compelling reasons:

  • Brand Recognition: A larger logo is more likely to grab the attention of visitors and leave a lasting impression.
  • Professionalism: A well-designed logo shows that you've invested in your brand's identity, which can instill confidence in potential customers and increase their trust in your products or services.
  • Navigation: Placing your larger logo strategically, such as in the header, can serve as a navigational element. 
  • Mobile Experience: In the era of mobile browsing, a larger logo ensures that your brand is easily recognizable on smaller screens. 

PageFlyKate_0-1692763184535.png

2. Have secondary hover images

There are a few strategies you can use for your secondary hover images:

  • “Lifestyle” Thumbnails: 
  • “Compatibility” Thumbnails
  • “Feature Callout” Thumbnails
  • “Product Variation” Thumbnails

Secondary hover images will help customers see different views of the products so that they can easily gain trust and make Buying decisions. 

In your case, customers cannot accurately identify crucial product qualities such as what's inside the journal or what makes your journals different from others.

PageFlyKate_1-1692763284149.png

 

3. Add more Add to cart buttons

The Add to Cart button is the most critical thing we recommend you include. Users will be able to fill up their shopping carts in one session and then complete the purchase transaction without entering the product page. It will undoubtedly increase your conversion.

You can take this picture below as a reference

PageFlyKate_2-1692763352082.png

 

4. Add more sections to the Home Page

There are some sections that you could add to your Homepage to make it more attractive:

  • “Hot-Sellers” Section: The hot-seller section provides a curated display of products that are currently resonating with customers. This showcases your most sought-after items, drawing attention to products that have proven appeal

PageFlyKate_3-1692763384523.png

  • Testimonials Section: Humans tend to follow the actions of others when making decisions. Testimonials provide social proof, indicating that others have found value in what you offer. 
    PageFlyKate_4-1692763418626.png|

 

5. Run a holiday sales promotion.

Running a promotion for holiday sales is a great way to attract more customers looking for special gifts or accessories. Here are some creative promotion ideas to make your holiday promotions a success:

  • Holiday-themed landing pages: Create dedicated landing pages for specific holiday promotions or events. These pages can highlight exclusive deals and provide a cohesive holiday experience for visitors.
    PageFlyKate_5-1692763465150.png
  • BFCM Discounts: Offer a special discount exclusively for clients. This could be a flat percentage off or a tiered discount based on the total purchase amount.
  • Free Gift with Purchase: Offer a free, smaller jewelry item with every purchase over a certain amount. This encourages customers to spend more to receive the added value.

In your case, I suggest that you could give-away a free bookmark for every order

  • Social media marketing: Leverage social media platforms to promote your holiday offers and engage with your audience. Run festive-themed campaigns, share user-generated content, and interact with customers to build brand loyalty.

Hope my answer will be helpful.

Cheers!

Kate| PageFly team

 

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

View solution in original post

Replies 7 (7)

Dan-From-Ryviu
Shopify Partner
8391 1652 1666

Did you check if you have competitors? 
Have you run remarketing campaign?

Have you setup abandoned cart flow flow?

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nybbfan79
Tourist
3 0 2

Definitely have a competitive analysis. No remarketing campaign running yet (1 email collected). Abandoned cart and abandoned browse automations set up, but again, ineffective due to lack of emails collected. Pop-up with discount added to encourage signups.

flareAI
Shopify Partner
2405 223 540

Hello @nybbfan79,


I am Gina from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot.


I've taken a look at your store and found there are quite a few things which if added can increase sales.


1. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
2. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
3. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
4. Remove Powered by Shopify from footer and add your own branding to your store footer.
5. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
Journal of the Month - September 2023 2023-08-22 11-12-43.png


Let me know if you require any further guidance. If you find the answer helpful give it a Like and ✓ Mark it as an Accepted Solution.


Gina

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

chasemartin1
Tourist
11 0 1

Hi there, I personally don't think your store design is the problem. I think you have done a good job with it honestly. It is complete and easy to navigate and you have a nice blog section. It could just be an economic thing. Journals and planners might night be high priority on consumers priority lists at the moment. Are you taking advantage of Googles free product listings? 

nybbfan79
Tourist
3 0 2

I haven’t but that’s a great idea. Thank you for the feedback! I’ll jump into that and see if it can move the needle.

PageFly-Kate
Shopify Partner
1195 343 356

This is an accepted solution.

Hi @nybbfan79 ,

 

This is Kate from PageFly - Shopify Landing Page Builder App.

I understand that experiencing low sales can be frustrating. I want to assure you that we are here to help you through this issue. I’d love to give you my suggestions as hereby:

 

1. Make your logo bigger

You might consider creating a larger logo for their online store for several compelling reasons:

  • Brand Recognition: A larger logo is more likely to grab the attention of visitors and leave a lasting impression.
  • Professionalism: A well-designed logo shows that you've invested in your brand's identity, which can instill confidence in potential customers and increase their trust in your products or services.
  • Navigation: Placing your larger logo strategically, such as in the header, can serve as a navigational element. 
  • Mobile Experience: In the era of mobile browsing, a larger logo ensures that your brand is easily recognizable on smaller screens. 

PageFlyKate_0-1692763184535.png

2. Have secondary hover images

There are a few strategies you can use for your secondary hover images:

  • “Lifestyle” Thumbnails: 
  • “Compatibility” Thumbnails
  • “Feature Callout” Thumbnails
  • “Product Variation” Thumbnails

Secondary hover images will help customers see different views of the products so that they can easily gain trust and make Buying decisions. 

In your case, customers cannot accurately identify crucial product qualities such as what's inside the journal or what makes your journals different from others.

PageFlyKate_1-1692763284149.png

 

3. Add more Add to cart buttons

The Add to Cart button is the most critical thing we recommend you include. Users will be able to fill up their shopping carts in one session and then complete the purchase transaction without entering the product page. It will undoubtedly increase your conversion.

You can take this picture below as a reference

PageFlyKate_2-1692763352082.png

 

4. Add more sections to the Home Page

There are some sections that you could add to your Homepage to make it more attractive:

  • “Hot-Sellers” Section: The hot-seller section provides a curated display of products that are currently resonating with customers. This showcases your most sought-after items, drawing attention to products that have proven appeal

PageFlyKate_3-1692763384523.png

  • Testimonials Section: Humans tend to follow the actions of others when making decisions. Testimonials provide social proof, indicating that others have found value in what you offer. 
    PageFlyKate_4-1692763418626.png|

 

5. Run a holiday sales promotion.

Running a promotion for holiday sales is a great way to attract more customers looking for special gifts or accessories. Here are some creative promotion ideas to make your holiday promotions a success:

  • Holiday-themed landing pages: Create dedicated landing pages for specific holiday promotions or events. These pages can highlight exclusive deals and provide a cohesive holiday experience for visitors.
    PageFlyKate_5-1692763465150.png
  • BFCM Discounts: Offer a special discount exclusively for clients. This could be a flat percentage off or a tiered discount based on the total purchase amount.
  • Free Gift with Purchase: Offer a free, smaller jewelry item with every purchase over a certain amount. This encourages customers to spend more to receive the added value.

In your case, I suggest that you could give-away a free bookmark for every order

  • Social media marketing: Leverage social media platforms to promote your holiday offers and engage with your audience. Run festive-themed campaigns, share user-generated content, and interact with customers to build brand loyalty.

Hope my answer will be helpful.

Cheers!

Kate| PageFly team

 

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

KoKoFamily
Visitor
2 0 1

Maybe You Have a Targeting issue, Try to create an avatar and then focus on pleasing that specific avatar