Why is my website not converting traffic into orders?

[JerryX]

Hello everyone, my website has been open for several months and has some traffic, but very few orders. I use Dawn Theme and have made some modifications. I would like to know if it is because my website is not good enough that customers are not willing to place orders. I really look forward to any feedback or suggestions for improvements to my site. My site is webangstore.com. I sell shower drain product on my site. Any feedback is greatly appreciated.

[PageFly-Emma]

Hi @JerryX, 

This is Emma at PageFly - Shopify Advanced Page Builder app.

Congrats on your new store! I did take a deep look into your web design. I see your page is very beautiful and elegant. For the design improvements, I would recommend a few things below: 

1. Change copywriting for the CTA button

The first 5-second impression is really important. You should change the CTA button more catchy like “Shop Now", "Get Yours Today", "Discover Now", "Start Shopping", "Browse Our Collection", "Grab Your Favorites", "Unlock Deals" to encourage site visitors to take action.

2. Align the content

For a highly visual effect, align the heading/paragraph in straight lines. 

3. Add “Add to cart button" to each product

An add-to-cart button is especially effective for visually-driven products that require little information to be bought. In these cases, an add-to-cart button allows people to quickly grab and checkout without being directed to many pages.

4. Mobile optimization: 

Ensure your website is fully optimized for mobile devices, as an increasing number of users are accessing e-commerce sites through smartphones and tablets. 

You should display 1 product per row for the product list so customers can see it clearly.

Hope it helps! And feel free to let me know if you have any questions.

Best regards,

Emma | PageFly Team

[JerryX]

@PageFly-Emma Thanks very much. Modification has been made. Could you give me some advice on my product page as well? 

[Lana]

Hello @JerryX!

I had a look around your store to see what feedback and help I can offer you here.

First I want to commend the work that you have done, I can see that a lot of time was put into it, and the website looks very professionally put together.

A few tweaks that I would suggest as opportunities:

• In the footer of your website, you have Our mission - having it at the very end of the page makes it feel more like an afterthought, but the message is one that actually nicely reflects the goals of your business, and so it would help to dedicate a section to it higher up close to the header, so customers don't miss it.

• At the very bottom of the page, you will also find the words Powered by Shopify. You have a nicely established brand for yourself already, so to fully tie it all together you could look into removing the Powered by Shopify by taking these steps here.

Regarding the traffic that you have been seeing, did you do some advertising to drive it, or did it come from other sources?

If this isn't something that you have done before, you can check out the integrations that we have with Google Ads and Facebook (Meta) Ads that will allow you to create and run campaigns straight from your Shopify admin. Below, I have courses on both:

• Google Ads Course
• Facebook (Meta) Ads Course

Once you start running ads, you will see an increase in traffic - and potential sales may come out of this based on how this traffic is received.

I can see already that you offer Free shipping, which is a fantastic incentive to get people to go through with their purchase. You also offer a number of discounts already, which again, great idea for encouraging your customers to purchase.

I have a link to a really useful Shopify Blog article for you here on CRO (Conversion Rate Optimization) for additional strategies and ways in which you can increase conversions.

[JerryX]

@Lana Thanks. Learned a lot!

[PageFly-Emma]

Hi @JerryX ,

I have checked the product page carefully, and it looks great. I only have the same comments as the homepage like align the content and adding “Add to cart button" to each product in "You may also like" section. 

[flareAI]

Hello @JerryX,

Good day! Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.

Your store is already looking nice with most of the features added like testimonials, reviews, and good product titles. Good job with that!

I have a few suggestions that may help.

1. I noticed you have added only Facebook link in the footer. Add social media account links like Instagram, Twitter, Pinterest, and TikTok.
Utilizing social media platforms helps you promote your products, engage with customers, and drive traffic to your website. Create compelling content and encourage user-generated content to increase brand visibility and attract potential customers.

2. Add more payment options other than PayPal which will be convenient for the customer to purchase products.

3. You have added a few blogs to the store. Good! Through consistent and high-quality blogging, you can improve your website's search engine rankings, drive more traffic to your site, and establish your brand as a trustworthy and knowledgeable source in your industry. By focusing on creating valuable content that addresses your readers' needs, you can build a loyal following and boost your online influence.

4. Offer live chat support to assist customers in real time. This can help address their concerns, answer questions, and guide them through the purchasing process. Prompt and helpful customer support can increase trust and encourage conversions.

5. Implement an email marketing strategy to engage with your audience and drive repeat purchases. Offer incentives for visitors to sign up for your email list and send targeted campaigns, such as abandoned cart reminders, product recommendations, or exclusive promotions.

Hope these suggestions will help you create a better shopping experience that encourages visitors to convert into paying customers.

Gina