Why is my website not generating sales?

[Ady2]

Hi all! I put a lot of effort in designing my website, taking High quality pictures that shows exactly how is my product, i thought about every detail, but still have no sales after a month of advertising. More than 2700 ppl entered my website, only one person bought. I know is a product that sells and the price is in the same range as my competitors. Can someone advise what else can i do? www.elliotkohn.co.il

Thank you! 

[StudioEnchant]

Hey @Ady2,

Building a successful e-commerce business can be challenging, but there are several strategies you can consider to improve your sales. Here are some steps you can take:

1. Analyze Traffic: Check where your visitors are coming from and how they behave on your site using tools like Google Analytics.

2. Optimize Website: Ensure your site loads fast, is mobile-friendly, and has clear calls to action.

3. Enhance Product Descriptions: Use detailed descriptions and high-quality images.

4. Customer Reviews: Encourage reviews for trust.

5. Marketing: Promote on social media, use email marketing, and consider paid advertising.

6. SEO: Optimize your site for search engines.

7. Competitive Analysis: Learn from competitors.

8. Customer Support: Offer excellent support.

9. A/B Testing: Experiment with different elements.

10. Consider Influencers: Collaborate with influencers.

11. Pricing: Ensure competitive pricing and run promotions.

12. Be Patient: Building sales takes time; stay persistent.

13. Analytics and Feedback: Monitor data and gather customer feedback for improvements.

[PageFly-Kate]

Hi @Ady2 ,

This is Kate from PageFly - Shopify Landing Page Builder app. 

Congrats on your store! Your store looks so pretty with color panels and high-quality images, and I can tell you've put in much effort. I understand that building a beautiful website is not simple. From my CRO expertise, I'd love to give you my suggestions that might be helpful for your home page:

1. Optimize your hero banner

The hero banner is crucial as it's the first thing visitors see when they land on your website. Hence, the main title should be the main attention of your store. Spend a bit more time on your visual and the tagline. It should be catchy and the visual should also represent what the customer will gain when getting your products. You can define it by asking yourself: “Does it bring any value to my customers?”

2. Make CTA button more prominent

The Call-to-Action (CTA) button plays a pivotal role in increasing conversion rates, as it encourages customers to make a purchase. Therefore, it's essential to make it stand out from the background. You can achieve this by adding color changes or animation effects, such as a shadow effect when the mouse hovers over it. This will make the CTA button more attractive and engaging, enticing visitors to click and make a purchase.

You can refer to the following example: 

3. Use reviews or social proof

Testimonials or ratings always play an important role in building trust with your customers. I bet that your customers will be more trusted when seeing this and no more hesitation to click buy one. 

Here is the example:

4. Prepare for the upcoming shopping events

This time is suitable for you to prepare for the upcoming shopping events like BFCM, Christmas, and New Year's. Plan ahead, and you'll likely see positive campaign results. Here are a few recommendations for you to consider:

• Create a landing page with holiday vibes to display products, promos, and campaigns, ensuring a joyful user experience
• Share special BFCM deals like flat discounts or tiered savings linked to total purchase value
• Encourage higher spending by offering a free jewelry item for purchases exceeding a set amount
• Use social media to spread the word about holiday offers, exchange user posts, and connect with customers to foster brand loyalty

Hope this help! Please let me know if you have any further questions.

Cheers!

Kate| PageFly team