Why is my website not preforming?

[Lauren1000]

My store, http://sirreginald.shop, isn’t performing well in terms of sales. Can you help me understand why this might be happening and suggest strategies or tools that could boost my sales?

[heddykhalifa · Accepted solution]

Hey Lauren1000,

Heddy from Gameball: Loyalty Program & VIP here!

After reviewing your store, there are a few areas that might be affecting sales. Your product descriptions could benefit from more detail, focusing on the unique benefits to make products stand out. Also, consider adding customer reviews and testimonials for social proof, as they build trust and credibility. Including clear information on shipping and returns can help reduce any hesitation.

With Gameball, you can take it further by rewarding customers for leaving reviews or sharing your products on social media, encouraging engagement and repeat purchases. Gameball also allows you to set up tiered rewards and gamify the experience, which keeps customers coming back and builds a stronger connection with your brand.

Let me know if you’d like more insights!

[Bundler-Manuel · Accepted solution]

Hey there @Lauren1000 I’d like to first applaud your store’s neatness and organization. I really like the quality of the product images on display as well. The idea of showing recent orders/purchases updates is also very good.

My recommendations would be

1) Add sections for best sellers and latest arrivals on the homepage.

2) get some customer reviews on the homepage to help serve as a sign of quality and integrity

3) Link the social media accounts of the business at the bottom of the homepage.

[SimonMarc · Accepted solution]

I have a website and clicked at random because I wanted help on something and wanted to see how the Community worked. 

For what it's worth, I think you aren't always getting the order your products appear in right.
 

i shopped for men's products and the first products that appeared weren't your best ones by a mile - I think you should get the very best designs on the first page using the Collections option in Shopify and literally move them around in a ranking order, best to worst. 

This worked for me. 

[heddykhalifa · Accepted solution]

Hey Lauren1000,

Heddy from Gameball: Loyalty Program & VIP here!

After reviewing your store, there are a few areas that might be affecting sales. Your product descriptions could benefit from more detail, focusing on the unique benefits to make products stand out. Also, consider adding customer reviews and testimonials for social proof, as they build trust and credibility. Including clear information on shipping and returns can help reduce any hesitation.

With Gameball, you can take it further by rewarding customers for leaving reviews or sharing your products on social media, encouraging engagement and repeat purchases. Gameball also allows you to set up tiered rewards and gamify the experience, which keeps customers coming back and builds a stronger connection with your brand.

Let me know if you’d like more insights!

[Lauren1000]

Thank you, I have added reviews and work on the descriptions.

[Bundler-Manuel · Accepted solution]

Hey there @Lauren1000 I’d like to first applaud your store’s neatness and organization. I really like the quality of the product images on display as well. The idea of showing recent orders/purchases updates is also very good.

My recommendations would be

1) Add sections for best sellers and latest arrivals on the homepage.

2) get some customer reviews on the homepage to help serve as a sign of quality and integrity

3) Link the social media accounts of the business at the bottom of the homepage.

[Lauren1000]

I have added the socials and added reviews I will work on the best sellers, thank you for your input

[SimonMarc · Accepted solution]

I have a website and clicked at random because I wanted help on something and wanted to see how the Community worked. 

For what it's worth, I think you aren't always getting the order your products appear in right.
 

i shopped for men's products and the first products that appeared weren't your best ones by a mile - I think you should get the very best designs on the first page using the Collections option in Shopify and literally move them around in a ranking order, best to worst. 

This worked for me. 

[Lauren1000]

I will work on this. Thank you I appreciate the input.

[SimonMarc]

You can drag and drop products if you click on the box on the left hand side next to each product in Collections

[mageplaza-cs · Accepted solution]

Hi @Lauren1000,

I'm from Mageplaza, a Shopify solution expert.

I would be glad to review your website and provide feedback on improving its performance. Below are some suggestions to improve your websites:

1. Adding promotional banner

You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection) to catch the attention of customers. Additionally, you should add ATC, Shop now or add to the wish list buttons to encourage customers to buy your products. Here is a reference:

2. Halloween Major Sale

You should add ATC or add to wishlist buttons, make price and discount labels more noticeable to encourage customers to buy products. Below is a reference:

3. Improve search bar

Enhancing the search bar’s functionality with larger images and showing pricing, adding collection search, category search can help users quickly find the products they are looking for, improving the overall shopping experience. Here is a reference:

Here are my suggestions to improve conversion rate:

4. Enhancing landing page

Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.

“When the click-through rate (CTR) is high but the conversion rate is low, it usually indicates an issue with the landing page. This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a "Buy Now" or "Read More" button. This CTA can be a clickable image with a small amount of text or a simple button.”

5.Pay attention to your cart abandonment rate

A high cart abandonment rate can be particularly frustrating for your business, especially when you’ve invested heavily in getting people to your site in the first place. 

A high cart abandonment rate represents potential customers who chose not to become customers. This is also a reason causing low conversion rates.

• You can remind your customers about the products left in their carts and encourage them to finalize their purchase by:
• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to encourage them to complete their purchase.

• Shopify help center has provided a guideline on this. You can check it here. 

I hope my suggestions are helpful, feel free to give me any feedback. Good luck!