Why is my website's conversion rate so low?
Hello @alexkalp,
Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.
Please consider liking and accepting the solution if it helps.
There can be various reasons for a more abandoned carts on a Shopify store.
1. High prices
Customers may be deterred by high prices and decide not to complete their purchase.
2. Complicated checkout process
A complicated or lengthy checkout process can discourage customers from completing their purchase.
3. Lack of trust
Customers may not trust the store enough to provide their personal and financial information during checkout.
4. Shipping costs
Unreasonable shipping and handling costs can also cause customers to abandon their carts.
5. Limited payment options
Offering a limited number of payment options can make it difficult for customers to complete their purchase. Add payment options which will be convenient for the customer to purchase products.
6. Complex return policy
A complex or restrictive return policy can also discourage customers from completing their purchase.
7. Missing product information
Lack of product information or not providing enough detail about the product can lead to customers leaving the site.
8. Website loading speed
Slow loading speed of the website can lead to customers leaving the site.
I have also taken a look at your store. Below are my suggestions for improving your store presence.
1. Add Home page link to the main menu so that for visitors it will be easy to navigate from any pages back to Home page.
2. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here
3. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
4. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
5. Display store's contact info like phone number, email address, and office address in the Contact Us page.
6. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
7. Add links to social media other than Instagram in the footer.
Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
8. Optimize your footer with a more professional and functional look. Add pages like About Us, Privacy Policy, Terms of Service, etc to the footer.
9. Add a FAQ page to provide information on frequent questions or concerns
10. Add more payment options other than PayPal which will be convenient for the customer to purchase products.
11. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
12. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
13. Add sorting feature in collection pages for changing the order of any product listing whereby users can choose which criteria they want the products to be listed by.
14. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
15. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
16. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
17. Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
When your customers search on Google, your product can be found only if Google has indexed the page. Your customers trust Google Search more than Ads. flareAI works every day for you, tapping into Google Search and 20+ of world's best & biggest free sales channels. Sit back, relax.
If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.
Gina
flareAI
Hello @alexkalp,
Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.
Please consider liking and accepting the solution if it helps.
There can be various reasons for a more abandoned carts on a Shopify store.
1. High prices
Customers may be deterred by high prices and decide not to complete their purchase.
2. Complicated checkout process
A complicated or lengthy checkout process can discourage customers from completing their purchase.
3. Lack of trust
Customers may not trust the store enough to provide their personal and financial information during checkout.
4. Shipping costs
Unreasonable shipping and handling costs can also cause customers to abandon their carts.
5. Limited payment options
Offering a limited number of payment options can make it difficult for customers to complete their purchase. Add payment options which will be convenient for the customer to purchase products.
6. Complex return policy
A complex or restrictive return policy can also discourage customers from completing their purchase.
7. Missing product information
Lack of product information or not providing enough detail about the product can lead to customers leaving the site.
8. Website loading speed
Slow loading speed of the website can lead to customers leaving the site.
I have also taken a look at your store. Below are my suggestions for improving your store presence.
1. Add Home page link to the main menu so that for visitors it will be easy to navigate from any pages back to Home page.
2. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here
3. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
4. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
5. Display store's contact info like phone number, email address, and office address in the Contact Us page.
6. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
7. Add links to social media other than Instagram in the footer.
Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
8. Optimize your footer with a more professional and functional look. Add pages like About Us, Privacy Policy, Terms of Service, etc to the footer.
9. Add a FAQ page to provide information on frequent questions or concerns
10. Add more payment options other than PayPal which will be convenient for the customer to purchase products.
11. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
12. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
13. Add sorting feature in collection pages for changing the order of any product listing whereby users can choose which criteria they want the products to be listed by.
14. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
15. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
16. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
17. Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
When your customers search on Google, your product can be found only if Google has indexed the page. Your customers trust Google Search more than Ads. flareAI works every day for you, tapping into Google Search and 20+ of world's best & biggest free sales channels. Sit back, relax.
If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.
Gina
flareAI
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