Why is my website's lighthouse speed score so low?

[StoreOwner1231]

https://flytecaps.com

Hey there. Any feedback on my site? My lighthouse speed score is very low for some reason, so I already know that part. Anything else totally hmu! Thanks 🙂 

Guys please don't send marketing in my email or chat :,(

[Rayshuggs]

Hey there @StoreOwner1231  here are a few suggestions that could be super helpful for you.

1) There should be social media accounts of the business linked at the bottom of the homepage. 
2) You should try get some customer testimonials on the homepage. It is an essential factor for some customers as to whether they patronize the store or not.

3) A great way to bring in new customers and keep them coming back for more is through the use of subscriptions that would reward them for their patronage. This is best tailored towards first timers and the most recurrent customers. Assigning these subscriptions however usually proves to be a very tough task and for this reason, I suggest you employ the use of the Seal Subscriptions App. This app helps to sort out which subscriptions should be assigned to what particular customers. The free plan of the app is available here https://apps.shopify.com/seal-subscriptions 

[PageFly-Richard]

Hi @StoreOwner1231 ,

This is Richard from PageFly - Landing Page Builder. I have just had a look at your store. Your store is so pretty, and I found that you've done a good job in designing the layout and putting many efforts into your page. I have some suggestions for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

Enhance customer experience with a sticky header that allows quick access to navigation, search, and utility-navigation elements as they scroll on your page. This is the fastest and most efficient way for customers to find necessary information when visiting your website.

2. Improve the Testimonials - Customer Reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each review and you can also add customers’ photos above their names to enhance trust in what they say, like this:

Or

• Reviews are crucial when it comes to shopping online. 

Besides, you can add blogs or reviews of your customer as testimonials. You can use third-party reviews apps such as: Loox, Yotpo, or Judge.me, etc. 

3. Improve the newsletter on your homepage

Having a newsletter on your site, customers can subscribe to their emails to receive product information, any sales campaign, etc from your store. Well done!

You can refer to the picture below:

But kindly drag it out of the footer and place it right on your homepage, I bet you would have more clicks.

Moreover, International Women’s Day 2023 (IWD) is just around the corner. With the theme #EmbraceEquality, here are some worthwhile ideas for you to make the most of it: 

1. Personalize your discounts and deals 

You can offer sales, discounts, or special deals to your female customers to make them feel more valued in IWD! 

2. Show testimonials from female customers

You can show rating stars for each product or you can add customer reviews as text and photos. Additionally, featuring women's portraits with their testimonials would make it even more engaging.

3. Spotlights female staff

This can be a great way to enhance your brand presence as a brand that supports equality for women. You can even promote your own business if it’s women-owned as it is probably a golden opportunity for you to receive support and promotion from others.

Hope all my suggestions will be helpful to you. Good luck and have a nice day! 

Cheers!

Richard | PageFly

[clickrapt]

Hi @StoreOwner1231 

You font color is too light and difficult to read so you can improve that.

You can write longer product description, describe the benefits of using your products and also try to include long tailed keywords in the description.

[oscprofessional]

@StoreOwner1231 

I have checked your site in the page insight chrome tool. your website score is very low.

implement the lazy sizes because it's quite complicated for non-technical people.

You need to work on the following points :

• Theme Upgrade if there is a scope and upgraded theme available
• Reduce JS Payload.
• Use Critical CSS.
• Replace GIFs With Static Images
• Reduce Large Image Sizes
• Migrate Tracking Codes To Google Tag Manager
• Compress Images
• Limit Third-Party JavaScript & Shopify Apps
• Preload Web Fonts. 
• I suggest limiting it to one and using a standard web font.

Theme Upgrade :

Its benefits include improved loading speeds, which can help with both user experience and store conversion rates, and search engine optimization. 

Refer to this blog : 

https://www.oscprofessionals.com/shopify/improve-your-shopify-stores-speed-performance-score-by-upgr...

By fixing these issues, your website speed score can definitely improve.

For more details please check the link below. 

https://www.oscprofessionals.com/blog/shopify-speed-optimization-guide/

If anything needs to be included or clarified then feel free to ask.  We will surely help you. 

Have a nice day!