Why is no one buying my online store products despite successful Etsy sales?

[SofiaN1]

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Hi,

Im wondering why no one is buying my products? I had so many costumers on Etsy but no one seem to like these on Shopify.

Im doing everything i can to find good keywords. Im using dawn theme and i know many successful buisnesses use dawn so dont try to fool me into changing. I also know that im using high quality photos and good prices. But the only time i actuelly get visitors are when im using facebooks ads. Google ads has not been good. Id like to get organic traffic. I have payed people on F to promote which has given me ZERO visitors!! The ads are getting expensive so id rather have organic traffic. Ive used different apps and sites to find keywords for google and bing but the keywords i found dont seem to be working, im actuelly about to give up. 😞 My son whos autistic really like the shop, but its not working when theres no customers.

[Aryaluna]

Could you please give a link to the shop? 🙂 Thank you 

[SofiaN1]

https://bekindbetrue.com

[SofiaN1]

I get some organic traffic from china and india. I am no where near china or india. 🙄 I dont ship to Asia. What is EMM, SMM, SHEGE and SAPA marketing? I have looked up audience through google and youtube. But i get organic visitors from place i dont want.

[AliReviews]

Hello @SofiaN1 ,

Sorry to hear what you've been suffering, getting sales is a long journey requires a lot of skills, along with marketing strategy (email marketing; social media marketing; google ads; etc). However, first impression always important. We had a look at your site and saw how you put your effort in, here is only a few suggestions you can take a look and make improvements.

1. Header:

- It's great to see you make your header sticky, however it's been cut out half of the header, this may make your site looks not professional and create a bad customer experience since they can't click directly to the search icon.

2. CTA button:

- Highlight your CTA buttons to inspire people to scroll more, this CTA button seems overlay the picture and not really appealing. You can make it bigger or add hover effect to make it more visible and clickable.

- Make sure to highlight all your CTA buttons in the same style.

3. Text alignment:

- Make sure your texts in one row are align evenly together, include the products name, price. 

4. Product page:

- This section looks a little bit boring, you can make them more bigger, add reference images fỏ each variants, this may boost your sales effectively.

Hope these suggestions can help. Let us know if you need anything else. 

Regards,

Ali Reviews team.

[PageFly-Richard]

Hi @SofiaN1

This is Richard from PageFly - Landing Page Builder App.

I have checked on your store, and am quite impressed with the young and colorful vibe from your store. It must have taken you lots of time and effort on this store - great work!

If you don’t mind, I would love to have some comments on your store, hopefully it can help you boost your conversion rate

1. General

• Header: I suggest placing some of your best-selling collection directly on the header menu. This will attract visitors to what you are selling, thus improving your conversion rate right in the above-the-fold area

• Footer: I suggest you use a different background color for the footer, in order to divide the content of the page and create a better information hierarchy in your storefront.

2. Home page

• Improve Call-to-action button in hero banner: Some visitors will not scroll through your website, but will bounce out once they find it uninteresting. To reduce the bounce rate, make use your button is prominently displayed to guide visitors

• Improve your section layout: Your products are very colorful, and so should your mainsite be. I suggest you try some creative layout for your homepage, and add more colors to the section to make sure it matches with your products

For example, for information block, you can customize it like this:

For collection block, you can try this layout:

• Add Features & Benefits to your home page: There’s multiple apparel stores out there, so tell your visitors why they should purchase in your store. The Features & Benefits section will show the best reasons why buying your products can benefit them

3. Collection page

• Use Load More instead of Pagination: With pagination, products in the last pages have fewer chances to be bought. The Load More button will minimize the interference with customers' experience in scrolling through your products. Aside from this, make sure not to leave any blank space in your products list, which can make visitors confused and believe that your product list has ended.

• Add collection suggestion at the bottom of your collection page: This gives visitors the option to narrow their search instead of getting lost in different collections, while you can highlight all collections that you want visitors to reach

Furthermore, you can consider using a page builder app with a Shopify theme made for this niche to enhance your store appearance and increase mobile experience for customers. You can check out the following themes Blum, Sense, Dawn…

I hope these suggestions can be useful for you. Good luck with increasing sales for your business!

Best regards,

Richard | PageFly team