Why isn't my neck relaxer store generating sales?

[StressR]

Hi All , 

I have made a store which is for neck relaxer . I ran ads for 2 days but I have not gotten any sales yet . I am not sure if the website is the issue or the product . There are hardly any click link from facebook to my website. Can you all have a look at my website and suggest if there is any issue with the product or website ?

I am also attaching my facebook page for reference . You feedback will be very valuable.

https://stressreliever18.myshopify.com/

https://www.facebook.com/profile.php?id=61552505290064

[PageFly-Kate · Accepted solution]

Hi @StressR ,

This is Kate from PageFly, - Shopify Landing Page Builder App.

Your website is beautifully designed and elegant. It's clear that you've put a lot of thought and effort into creating a great online presence.

From my experience, I noticed a few things that could be improved on your website.

1. Add favicon to your store

Favicon helps users easily identify and switch between open tabs in their web browser. This is particularly useful when users have multiple tabs open, and a recognizable favicon can make it easier for them to find and return to your store.

2. Add necessary content to homepage

When visitors land on your homepage, they might not immediately know what products you're selling. Therefore, consider adding more images and features of your products to the homepage. Include information about pricing, as well as different product variants to provide a clearer picture for potential customers.

3. Redirect the Shop now button
You only sell a single product, so the Shop Now button should directly lead to the product page. This will eliminate unnecessary steps for customers, who would otherwise have to go through the collection page before reaching the product page.

4. Add testimonial - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

Reviews are crucial when it comes to shopping online.

5. Get ready for holiday season

As the holiday season approaches, and with many businesses already gearing up for festivities like Black Friday Cyber Monday (BFCM) and Christmas, your products align seamlessly with this festive period. I strongly encourage you to implement these suggestions to maximize your success during these celebrations. You can use a page builder app to achieve this.

- Festive website design: Update your website with a festive theme that reflects the holiday spirit. Add seasonal graphics, banners, and colors to create an inviting and celebratory atmosphere for visitors.

- Holiday specials and offers: Ofer exclusive holiday promotions, discounts, or special deals to entice customers. Highlight these offers prominently on your website to catch the attention of potential buyers. Here is an example for you from our template:

That’s all of my feedback. Hope it helps to increase your conversion rate.

Cheers, 

Kate | PageFly team

[Lee-Strong-SEO · Accepted solution]

Hi @StressR,

It seems like you're on the right track with advertising, but there might be a couple of tweaks you could make to your website and product presentation to help turn those clicks into sales.

Firstly, consider investing in a custom domain name rather than using the default "myshopify.com" address. This can give your store a more professional and established look, which may help build trust with potential customers.

Next, take a good look at your product descriptions. It's crucial to do more than just list what the product is or what's included in the box. Try to tell a story about how the neck relaxer can improve your customers' lives. What problem does it solve? How does it make their day-to-day better? Craft a narrative that really showcases the value of the product.

Also, don't forget about your meta descriptions. These are what show up in search engine results, and they're essential for getting users to click through to your site. You can edit them in the 'Search engine listing' section on the product page in your Shopify admin. Make sure your meta descriptions are enticing and give a clear, compelling reason for potential customers to visit your page.

Taking these steps could make a significant difference in how potential customers view your store and products, potentially leading to your first sale. Keep at it, and good luck!

[PageFly-Kate · Accepted solution]

Hi @StressR ,

This is Kate from PageFly, - Shopify Landing Page Builder App.

Your website is beautifully designed and elegant. It's clear that you've put a lot of thought and effort into creating a great online presence.

From my experience, I noticed a few things that could be improved on your website.

1. Add favicon to your store

Favicon helps users easily identify and switch between open tabs in their web browser. This is particularly useful when users have multiple tabs open, and a recognizable favicon can make it easier for them to find and return to your store.

2. Add necessary content to homepage

When visitors land on your homepage, they might not immediately know what products you're selling. Therefore, consider adding more images and features of your products to the homepage. Include information about pricing, as well as different product variants to provide a clearer picture for potential customers.

3. Redirect the Shop now button
You only sell a single product, so the Shop Now button should directly lead to the product page. This will eliminate unnecessary steps for customers, who would otherwise have to go through the collection page before reaching the product page.

4. Add testimonial - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

Reviews are crucial when it comes to shopping online.

5. Get ready for holiday season

As the holiday season approaches, and with many businesses already gearing up for festivities like Black Friday Cyber Monday (BFCM) and Christmas, your products align seamlessly with this festive period. I strongly encourage you to implement these suggestions to maximize your success during these celebrations. You can use a page builder app to achieve this.

- Festive website design: Update your website with a festive theme that reflects the holiday spirit. Add seasonal graphics, banners, and colors to create an inviting and celebratory atmosphere for visitors.

- Holiday specials and offers: Ofer exclusive holiday promotions, discounts, or special deals to entice customers. Highlight these offers prominently on your website to catch the attention of potential buyers. Here is an example for you from our template:

That’s all of my feedback. Hope it helps to increase your conversion rate.

Cheers, 

Kate | PageFly team

[StressR]

Thanks alot Kate ! I will work on the feedback.

[PageFly-Kate · Accepted solution]

It's my pleasure can help you out.

Have a nice day 🤗

Kate

[Lee-Strong-SEO · Accepted solution]

Hi @StressR,

It seems like you're on the right track with advertising, but there might be a couple of tweaks you could make to your website and product presentation to help turn those clicks into sales.

Firstly, consider investing in a custom domain name rather than using the default "myshopify.com" address. This can give your store a more professional and established look, which may help build trust with potential customers.

Next, take a good look at your product descriptions. It's crucial to do more than just list what the product is or what's included in the box. Try to tell a story about how the neck relaxer can improve your customers' lives. What problem does it solve? How does it make their day-to-day better? Craft a narrative that really showcases the value of the product.

Also, don't forget about your meta descriptions. These are what show up in search engine results, and they're essential for getting users to click through to your site. You can edit them in the 'Search engine listing' section on the product page in your Shopify admin. Make sure your meta descriptions are enticing and give a clear, compelling reason for potential customers to visit your page.

Taking these steps could make a significant difference in how potential customers view your store and products, potentially leading to your first sale. Keep at it, and good luck!

[StressR]

Thank you Lee! I will make the necessary changes.