Why isn't my traditional Indian clothing store making any sales?

[Poonam_Tiwari]

I am open to brutally honest feedback.

I started a store for my mom that sells traditional Indian clothes. I ran ads and I'm getting approx 200~250 people on the store on a daily basis through my ads. But ZERO sales, I had 6 people add something to checkout but left. I have checked the payment processor it works fine. I'll share my store below, help would be appreciated I don't want to loose anymore money that I've already lost.

Link : Culturednaari.com

Here are the stats of my ads:

Carousel

[Poonam_Tiwari]

I forgot to mention the ads are at a budget of 400inr/day (which should be good enough for the Indian market)

[biznazz101]

A few things I noticed when taking a look at your store:

-It'd be better for customers if the dropdown menu's opened when hovered over

-Consider adding "quick add" buttons to your product collections for faster shopping

-Add an "About Us" page to your store, here you can explain your brand and add customer FAQs

-The main issue I see, that will reduce conversions is that it takes too many clicks to view the content you want and get to checkout. Customers have extremely short attention spans, it is hard to get them to click 5-10 times then enter their purchasing info unless they REALLY want your product. If they are coming from an ad, or unsure about a purchase it may be too many clicks and then you lose a sale.

-Your stores policies regarding shipping/returns could be added somewhere besides the footer links as well, and adding customer reviews to the homepage may help. On your homepage you want to both display your products, and provide enough brand info to build trust with customers. Ex: https://loteandco.com/

-I would recommend getting a business email such as support@culturednaari.com, customers will be suspicious of a gmail email address. Also add a contact form so customers can easily contact you without leaving the store

I hope this feedback will be helpful. Don't hesitate to reach out for help with your store!
@biznazz101 

[MooseDesk]

Hi @Poonam_Tiwari.,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

Congratulations on the opening of your store! It's truly impressive, and I can see the dedication you've poured into its creation. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for better customer experience, if you don't mind taking a look.

1. Hero Banner

A well-designed hero banner can create excitement, great first impressions towards your store and encourage visitors to continue scrolling your site. Therefore, a here banner with a high quality image is the key. In this case, you can choose a high resolution image of your product and include some of the highlighted features or promotions that you are running. 

You can put multiple hero banners on your site, one at the top and others along with other sections. 

Note: The ideal size for a banner hero image is 1600 x 500 pixels.

2. Presenting your products & collections

I can see that you have put effort in showing various products and collections on your homepage. However, you need to keep in mind that the attention spans of the visitors are short and they can easily get overwhelmed if you give them too many options to scroll through. My advice here is to limit the product listing to 3 sections, starting with the most important one - Featured Products/Best sellers, All Collections and probably one more section like New Arrivals at the end.

Examples:

3. FAQ

Customers tend to have a lot of questions, most of them can be answered by a simple FAQ (frequently asked questions) section. A well-written set of FAQ can build trust, confidence and make your customers feel more secured to make the purchasing decision. For more tips to create FAQ sections, you can refer to this useful blog from Shopify.

Example:

Lastly, if you are also looking for a ticket management system, you can give MooseDesk a try. MooseDesk is currently FREE for all early birds with 24/7 dedicated support, which would help you answers all the questions and explain why MooseDesk is suitable for your business. 

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So those are my recommendations for your store. Hope it brings you some new insights.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’. It would make my day!!

Once again, thank you!