Why isn't my website generating any sales?

[angelfeathers]

my web site is:

https://angelfeathersoriginals.com/

i have not made a single sale...so i would gretaly appreciate any feedback as to the website and content....maybe it just not appealing?   thank you

[Made4uo-Ribe · Accepted solution]

Hi @angelfeathers 

Its my advice, Your store needs a designs. Needs to catch some attention from the costumers. 

Add some, colors to the headers, fonts or a Image logo. 

Add some background colors, Or some other slideshow, carousel template, featured product template. Make your store lively. Check some other bigs store nike, channels so you have some idea for designs. 

I hope it help.

[angelfeathers]

Thank so much for your time....i will try to make those
improvements.....appreciate the time....

[Mac]

Hi, @angelfeathers!

Thanks for reaching out in our Community forums and for sharing your store link, I would be happy to share some feedback on your shop!

I really enjoyed looking through your store and products, it looks like you have a lot of great options for your customers. I recommend optimizing your storefront with the buyer in mind. This is done by adding content to your homepage and product pages that let the customer know exactly what you are offering and how it will benefit them. For example, your home banner is the first thing visitors see and you can include some information about a new product or campaign that you have going on. Feel free to check out our Homepage Design 101 and Product Page Tune-Up blog and to learn more.

With the buyer in mind, you will also want to update your home navigation to guide the customer to what you want them to do most. If you’d like to add more tabs to your menu, I recommend adjusting it to include a Shop dropdown of your product categories like Sweaters and Hoodies, Mugs, Notebooks, etc. Your return policy and delivery policy are both in the footer so you do not need to include them again. Instead, you can create a FAQ page and link it to your menu. 

Another great suggestion is to use social media to promote your brand. Do you have any marketing campaigns? How are you currently planning on driving traffic to your store?

[Gojiberry-Amee]

Hi Angelfeathers, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

I took a look at your store and have a few suggestions that will help increase conversion rate: 

1. Testimonials. Showcasing a few testimonials on your home page -- whether from online customers or family/friends, helps promote more consumer trust and confidence. 
2. Add products to your homepage. Add some best-selling product features, and also some selections to the home page. When I first entered your page I thought you only have 4 products! But it was categories! Perhaps for categories use different images to differentiate? 
3. Call to action button. Add an add-to-cart button or any call-to-action button underneath each product. 
4.  Adding a blog. It seems that your shop has some story behind it! Do tell it in a blog. Also elaborate on the charity you are supporting! 
5. Socia media / search marketing. If you haven't done so, try running advertisement on Google and try posting on instagram / pinterest to help drive more traffic to your site. 
6. Ask your customers! (Most effective for increasing conversion) When you get converting customers, ask how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that. 

Hope this helps! 

Amee | Gojiberry Team 

[angelfeathers]

THank You so much i will try to make those
improvements...greatly appreciate your time