Women fashion clothes store feedback

[Chiccharm_bouti]

i have recently started my store for women clothing, i have been working on the website for almost 2 weeks to get it where it is now. however, the store is online now since 1st of August with 0 conversions, I do not have an idea on where things go wrong, i do get traffic on the website through social media and google ads. 

I would appreciate if the community has got some useful information on which areas that can be improved, below is the link for my website. 

https://www.chiccharm.co.uk/

Thanks in advance,

[WizzCommerce_Co]

Hi @Chiccharm_bouti , thank you for posting here!

Once I visited your store, ChicCharm is quite good in UX/UI and I can tell you have put a lot of effort into building it.

I noticed that your problem is so popular, I highly recommend that you have diagnostic tools and methods to define the clearer problem:

• Conversion Funnel Analysis: Use Google Analytics or platform-specific analytics to track user behavior on your landing page. Identify drop-off points to understand where users are leaving.
• A/B Testing: Experiment with different landing page elements (headlines, images, CTAs) to see what drives conversions.
• Heatmaps: Visualize user behavior on your landing page to identify areas of interest and frustration.
• Ad Performance Analysis: Analyze ad metrics (click-through rate, conversion rate, cost per acquisition) to identify underperforming ads.

Besides, to increase conversion rates from 0% to above 3.5% (the average conversion rate in the Shopify store community), you should create a promotion strategy for your store to engage customers more to improve the checkout rate of your store:

• Create a gift pop-up for BOGO (Buy X get next X free, Buy X get Y 50% OFF)
• Create gifts auto-add based on cart amount: Spend $100, get a gift
• Create volume discount with quantity breaks: Buy 2 get 10% off, buy 3 get 20% off
• Use the FOMO countdown timer & promotion banner to increase add-to-cart rate
• Build trust with a variety of pop-up notifications such as visitor counters, order counters, sales pop up,etc
• Reduce cart abandonment rate with low stock alert & exit tab animation.

I trust these recommendations will assist in enhancing your website's conversion rate.

If my answer is helpful, please let me know by accepting the Solution and giving a Like !!!

[PageFly-Kate]

Hi @Chiccharm_bouti,

Welcome to the community, and congratulations on launching your store! 

Here are some tailored suggestions that can help improve conversion rates, focusing on both SEO and broader CRO strategies:

1. Homepage optimization 

• Hero Section: The hero banner is crucial for capturing attention. Consider including a clear and compelling call to action (CTA) like "Shop Now" or "Explore Collection" directly on the hero image. Ensure that the text is easily readable and stands out against the background.
• Visual Appeal: High-quality images are essential, but consider adding short, descriptive text overlays that communicate the value proposition of the products. For example, “Elegant Styles for Every Occasion” or “New Arrivals - Shop the Latest Trends.”
• Increase the color contrast. For example, your add-to-cart button is red and black, which reduces the button's visibility and makes it less noticeable to users. Consider using a color combination that stands out more clearly against the background. 

2. Product page enhancements

• Product Descriptions: Ensure that each product description is detailed, highlighting the fabric, fit, style, and unique features. Use bullet points for easy readability.
• Customer Reviews: If you haven’t already, enable customer reviews. Social proof can significantly impact purchasing decisions.
• Trust Signals: Adding trust badges, like “Secure Checkout,” “Free Returns,” or “100% Satisfaction Guarantee,” can help alleviate any purchase hesitation.

3. SEO optimization

• Meta Titles & Descriptions: Ensure that each page has a unique, keyword-rich meta title and description. For example, instead of "Product Name," use something like "Elegant Women's [Product Type] | ChicCharm Boutique."
• Alt Text for Images: Ensure that all product images have descriptive alt text. This not only helps with accessibility but also boosts your SEO.
• Blog Content: Start a blog focusing on fashion tips, style guides, or seasonal trends. This will help with long-tail keyword ranking and provide value to your visitors.

4. Google Search Console & Analytics

• Setup & Monitoring: Ensure that Google Search Console is set up correctly. Monitor for any errors or issues, such as crawl errors, which can impact your visibility on Google.
• Indexing & Sitemap: Submit your sitemap to Google Search Console to ensure all your pages are being indexed. Regularly check which keywords are driving traffic and adjust your content strategy accordingly.
• Core Web Vitals: Pay attention to metrics like LCP (Largest Contentful Paint) and FID (First Input Delay) to ensure your site provides a good user experience, as these factors influence your search rankings.

5. Mobile optimization

• Responsive Design: Ensure that your site is fully responsive. Over 50% of traffic comes from mobile devices, so a mobile-friendly design is crucial.
• Mobile Checkout: Simplify the checkout process for mobile users. Ensure that forms are easy to fill out and that payment options are straightforward.

6. Social proof & trust

• Customer Testimonials: If possible, add a section for customer testimonials on the homepage. This builds trust and adds credibility to your brand.
• Social Media Integration: Link your Instagram or Facebook feed to the website to showcase real customers using your products.

7. Abandoned cart recovery

• Email Reminders: Implement an email sequence for abandoned carts. This can be a gentle nudge to encourage customers to complete their purchases, possibly with a small discount or free shipping offer.

You can start with Shopify Email and Shopify Flow free apps. 

I hope these suggestions are helpful. Best of luck with your store, and keep striving for improvement!

Cheers,

Kate | PageFly team

[BON_Loyalty]

Hi @Chiccharm_bouti,

Thanks for reaching out to the community. I'm Tracy from BON Loyalty.

I understand how frustrating it can be to put so much effort into a website and not see the results you want. I've been there too. Based on my experience, here are a few reasons why your conversion rate might not be as high as you hoped:

- Incorrect target audience: You need to clearly distinguish between the audience who is willing to pay the price you're offering and those who have a need for the type of products you provide. Instead of targeting a general audience with an interest in fashion, you could create a more specific customer profile based on factors like location, age, occupation, income, etc.
- Products aren't attractive or engaging enough: On your homepage, you should focus on showcasing your best-sellers or hot/new arrivals, rather than displaying all your products at once.
- Colors don't enhance the products: For fashion stores, the branding colors are crucial in conveying the brand's spirit and attracting visitors to your store. You can search for keywords like 'color palette for fashion brands' to find color combinations that suit your website. See the example below for inspiration.
- Additionally, you could run marketing campaigns through email, limited-time offers, and loyalty programs to stimulate purchases and build a loyal customer base for your brand.

I hope my inputs can help you improve your site performance and business as a whole. Do not hesistate to reach out if you need additional help.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best regards,

Tracy

[jmmarketing]

The ChicCharm website has a straightforward design with a clear focus on trendy women's clothing. While it offers a range of products, the overall look is quite basic and could benefit from more engaging visuals and stronger branding to stand out from similar stores. The site does a good job of showcasing its products, but it feels very much like a typical e-commerce site without unique elements to distinguish it from competitors. Adding more personality and enhancing the design could make it more appealing to visitors!

[digital_201]

Your store looks great @Chiccharm_bouti , but here are a few tips to boost conversions: Enhance navigation for easy browsing, optimize product pages with high-quality images and detailed descriptions, and ensure your ad targeting is effective. Also, add customer reviews and make your contact info easy to find to build trust. Review these areas for potential improvements. Good luck 🙂