Would love for some feedback.

[JPMParts]

Hello everyone, I would love some feedback on my store I launched a few weeks ago. I recently migrated over from Magento 2 and absolutely love Shopify. M2 was plagued with so many bugs, security updates, extension conflicts, etc.

When designing a website it's common to overlook the simple things because you're obsessing over the "big picture."

Take a look: vcmparts.com 

[AiTrillion]

Hello @JPMParts, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance.

You can also check the performance of our brands with AiTrillion here. Here are some inputs from my side:

- Add an announcement bar to highlight important information that you don't want your customers to miss out on.

- Add review carousel or testimonials on the homepage. It helps in building trust with other visitors.

- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.

- Add web push notifications. It's clickable rich content messages sent to the customer’s device by a website or a web app. It can be delivered to your customer’s device, mobile or desktop, even when he is not on your website. It can be used in retargeting with push notifications including browse abandonment, retargeting users abandoning the shopping cart, activating dormant users with offers, retaining users with personalized content, and more.

- Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.

Moreover, what will help you more is to use marketing automation tools that will help in better customer engagement automation. You must set up proper email marketing campaigns, loyalty reward programs, web push notifications, or affiliate programs to increase engagement, to implement this you can install  AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Hope this Helps! 

[CutOutWiz]

Hello @JPMParts 

Hope you are doing well! Your shop looks very neat and organized. Good job is done there. The theme matches your products very well.

Here are some areas where you could consider working on

• A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

•  Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different or products easily. It also helps you get feedback about your products.
• Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

[NikkiElizDeMere]

Hi @JPMParts!

Here's some feedback for your store. 

Homepage

• Add a unique unique value proposition above the fold. 
  
  “A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.”

Resources for value prop design

Value proposition worksheet
Value Proposition Design book

• Add a live chat functionality.
  
  

Product pages

• Add copy to each product page in the form of storytelling (in addition to the product description). This is good practice for both SEO and conversions.

For example: on this product page on David's Teas for raspberry mojitos, the storytelling on the page is: "Is there any way to improve on fresh mint and tangy lime? Just add raspberries! Our juicy Raspberry Mojito iced tea is about to become your new go-to drink. It’s a bright pink tisane that’s fruity, minty and utterly refreshing. Served over ice with a splash of rum, this caffeine-free infusion tastes like a summer afternoon on a sunny Havana patio. In short, pure heaven."

Joanna Wiebe and Alaura Weaver share 11 storytelling elements:

A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)

• Gather and share more social proof in the form of product video reviews written reviews, and photos from customers.

More than 50% of shoppers say online video has helped them decide which brand or product to buy (Google).
67% of shoppers turn to video at least once before making a purchase (Moz).

• Consider offering free shipping on all products and just work shipping into product pricing. 

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.

• Ensure that you don't display any products that are sold out unless customers can share their e-mail address to be notified when the item will be back in stock. According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. 

• Ensure all photographs of products are in high-resolution.
• Ensure that products are shown in context. For example, a t-shirt store would provide photography of people actually wearing their shirts instead of photography of just the shirts.
  
  
• Remove the product tags section from product pages. This section doesn't add any value for shoppers.
  
  

“About Us” page: 

• Talia Wolf shares 4 rules for creating a high-converting "About Us" page that I recommend double checking for your page:
• Make it about the customer
• Talk to your customer, not at them
• Tell the story
• Don’t just say it, show it

Social media

• If you haven't: create a unique hashtag and encourage customers to use it and tag your store on Instagram, etc.

SEO

• Ensure that your website meets the standards on Google Search Central.
• For on-page SEO, add original, creative content to your home page and product pages.
• For off-page SEO, get backlinks via partnerships, guest blogging, communities, social media.

Moz details Google SEO tips for 2021: 

• Favicon optimization
• Breadcrumb optimization
• Meta descriptions
• Numbers in titles
• <title> boilerplate
• FAQ and how-to schema
• Relaunch top content
• Increase internal linking
• Update old content with new links
• Remove unnecessary links
• Mobile link parity audit
• Invest in long-form content
• Use more headers
• Leverage topic clusters
• Bring content out of tabs
• Core Web Vitals
• Limit sitemaps to 10,000
• Leverage dynamic sitemaps
• Passive link acquisition
• Page-level link intersect
• Be the last click

Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.