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Would love to get some feedback on my store

New Member
2 0 3

Hi peeps,

Please help me out by providing thoughts and feedback on how I can improve our store

It's been live for about 4 months with some major work going into it the last couple months including adding content and providing an English and Spanish version.

We also are increasing activities on social networks (even setup FB store) and run some paid publicity (what our budget permits).

We've seen increase in our physical shops but so far web has been pretty dead.

I run the website and have some ideas on how we can improve but I also have to coordinate with the other people who are doing most of the marketing when it comes to content and images.

I wont give my opinions but perhaps you guys will see some of the same things I do and I can bring it up again with my team.

All opinions are welcome (Site related please. I'm already working on improving seo, google search console, google merchant, etc....)

Thank you

Replies 5 (5)
74 3 10

Your website looks great and nice, I will advise you to go for email marketing. It would help you with getting consistent sales

Shopify Partner
352 67 210

Hey there, @eav

Welcome to Shopify! You’ve put in a lot of work into your store, and it shows.

I am a firm believer of doing just what you’re doing - getting different feedback from new eyes to drive changes. However, don’t forget about visitor behavior too. Your visitors can give you the ultimate feedback through their conversations, engagement and behavior.

My biggest concerns come down to a few areas:

  1. Pricing and customer expectations
  2. Navigation
  3. Product organization
  4. Ad traffic

No.1. Pricing and customer expectations
I’m not your target audience, but I don’t need to be. I would highly suggest running a poll asking your audience about what stopped them from checking out today, including options for pricing.

Because your price point is so high, you may lose people in the process. That doesn’t mean you need to lower the price - it may mean you need to spend more time proving to them why it’s worth the price tag.

Do you use a live chat? It may just be turned off right now, but if you aren’t using it, you need to start. It keeps visitors on your site while they have questions. 

No 2. Navigation

Let’s start on the homepage, since that’s where you send your ad traffic right now. 

  • Focus on one hero image and add a CTA. The rotating hero images tend to work against you, and with no CTA, your visitors are left with nowhere to go.
  • Analyze your click and scroll heatmap to understand what information your audience is interested in and what they are missing. How do they move around your store? Should you include featured products on the homepage, or should you feature collections instead?
  • Evaluate having the option to buy directly from your homepage. At this price point, that may be expecting your visitors to be ready to buy before they are ready. 

Now, the main navigation.

  • Use session recordings to see how people move around your site. Session recordings capture everything someone did during their visit, so you can see as they move around your store.
  • Where are your visitors clicking? If they don’t click on Blog or About us, leaving those in the footer. 
  • Expand your Shop. I would do something like Home | All Designs | Shirts & Jerseys | Hoodies & Jackets | Hats. Because you already are featuring collections AND have an All Designs collection, you don’t have to highlight Collections from the main navigation.

My biggest suggestion is to keep evaluating it.

No. 3: Product organization

You don’t have a broad product collection, and that’s okay. However, you don’t need to complicate it. There are many products that should share a product page with options for colors. For example:

  • Referee Jersey and Referee Vol. II Jersey
  • Classic B&W Jersey and The New Gold Jersey
  • Referee Snapback Cap and Navy Snapback Cap

There are many others, but you get the point. By breaking them out, it forces your visitors to go between tabs or product pages to decide. If I’m looking at the Crow and Crossbones T-Shirt but can’t decide, it’ll be easier to make the decision by seeing the different colors from the same page.

For one-product collections, link from the main navigation to the product page. Remember, make this easier for visitors. 

Speaking of the product page, we have to talk about it. 

  • Do NOT leave shipping to the checkout. Considering your prices, I would expect free shipping and a dedicated shipping page with details on it. Remember, your customers expect a different experience when you provide expensive items like this. You aren’t selling a $15 shirt.
  • Bump up your description. Now is the time to get creative and help visitors see themselves in that product. Don’t forget important details like laundry or care. 
  • Add a sizing chart. You have it on the homepage products but not in the product pages themselves. 
  • Add in reviews. There’s no way around it. Your visitors want to know what other customers think. Add it into your email marketing strategy to ask for reviews in post-purchase communication. This will also be easier when you combine the same product with different color variations. 

No. 4: Ad traffic 

I see you have one ad that started running yesterday. However, you’re missing an opportunity here by not linking it to product pages. Instead of sending visitors to your homepage, take them to that specific product page. 

The issue is that if someone comes to your website, your visitors don’t know where to find that product. Instead, lead them to the product page you’re featuring.

You can use a heatmap to evaluate your campaigns, especially if you use UTM parameters. This will let you see which campaigns result in a more engaged audience, and what that means for your conversions.

I know this is a lot to take in, but I have to reiterate that you’re doing a lot right. That effort you and your team have already put in shows. Use visitor behavior to drive those next changes and updates that result in happier customers and more sales.  Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.

I hope this helps! Good luck!

Cheers - Danny

I’m the co-founder of Lucky Orange, one of the top recommended Shopify apps to grow sales. More than 26,000+ merchants use our app and have left us more than 600 5-star reviews.

We’re also proud to be a Shopify Plus partner.

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Shopify Partner
2589 78 376

Hi @eav 
I had went through your website  and here are some of my suggestions . I hope useful and you can implement on it easily.

No customer reviews or testimonials in home page. . Having positive feedback from customers on your website has been proven to increase conversion. A new customer is much more likely to use your services or buy your product if they know previous clients were satisfied. Try to add testimonial.
In product page include customer reviews, Wishlist and recently viewed items.
Screenshot (113).png

Adding a recently viewed products section to your website is a great way to enable customers to quickly compare products or easily go back to a product they have previously viewed in order to continue with their purchase. 

The most common reward program allow customers to accumulate points through sales or straightforward actions on your store. Customers earn reward points on every purchase they make, which can then be redeemed for a reward to encourage them to make a repeat purchase. You can give rewards for subscription, Registration and many more.

team Tuecus

Apps Developer Team |
@Elist eBay Integration
@Tuecus-Customer Page
@Aliexpress Dropshipping & More
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Shopify Partner
4161 244 730

Hey @eavThis is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance.

Some good points of your store:

  1. good product page
  2. good collection page
  3. good design

- Add a call to action button here on the banner image of the homepage with a heading. 


- On the homepage, add a section of the trending & new arrivals products. Give product recommendations by personalizing the customers' shopping experience. 

Add an announcement bar with a call to action button on it to highlight important information that you don't want your customers to miss out on & make them take action from it.

- Add a review section on the product page as 93% of people read reviews before making a purchase. 


Add exit-intent popup. Track when someone is about to leave your website and show the visitor an exit-intent popup with attractive offers and coupon code to complete the purchase.


To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions. 

P.S- Free plan available.

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
- 13+ Shopify Apps launched on app store.
New Member
2 0 3

Hey guys,

Thank you all for all this great input. I'm seriously impressed by the amount of good suggestions and am working towards applying them. I've already implemented a few.