www.homesweethomeware.co.uk

Natalie_Dyer
New Member
1 0 1

I have had my website for a few years now but set it up myself and need to make it work better with google searches, any help would be appreciated please.

Replies 3 (3)
AiTrillion
Shopify Partner
4161 244 729

Hello @Natalie_DyerThis is AiTrillion- an All-in-one Marketing Platform on Shopify. After reviewing your store here is the feedback that you can start working on:

- You should add a section of trending, new arrivals and recently viewed on the homepage. This will help you to upsell products and attract customers to browse trending and new arrivals products in your store.

- Add an announcement bar with a call to action button on it to highlight important information that you don't want your customers to miss out on & make them take action from it.

- Add a newsletter sign up box in the footer with a discount code on sign up. It will help you to increase the number of email subscribers so you can reach them directly.

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- Add product recommendations on the cart page.

- Just heads up! Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

 

Overall, your store looks great! You just need to make your store engaging and interactive to engage the traffic coming to your store. If your store will be engaging it will help you to get consistent sales and will retain customers.

To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions. 

P.S- Free plan available.

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
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RichardNguyen
Shopify Partner
1279 178 854

Hi @Natalie_Dyer ,

I'm Richard - CRO Expert at PageFly Landing Page Builder. 

Congrats on your new store. I have just had a look at your store. It’s pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header and improve your footer

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.

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You see, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.

The Footer should be displayed more attractive. It's not compulsory but you can add a different background color. The content inside should divide some blocks.

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2. Create and improve your hero banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. Your current images are pretty but I think we can improve them more, it doesn’t show the attractive products you have.

What should you do?

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- Add a premium banner. It makes your site more professional and helps attract the attention of customers 

- Display the products on the banner. As soon as they see your sign, let your customers know what you're selling. You can use slideshow, the other text color to make it highlighted.

3. Adjust and less/more content on your homepage

Besides the hero banner, I suggest that you should add more information to your homepage. You should show your collections/product lists. I think 1 product list with 1 product detail is better than 3 product details on the homepage. If you show a list, you still should have CTA buttons. Creating a clean and pretty page with some CTA buttons leads customers to explore more or BUY NOW.

Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.

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I found an article for you about third-party apps that are 07 Tools to Boost Your Conversion Rates.

4. Improve your SEO

There are many ways to improve your content. It's more related to the Product page. Our experts also write a guide about Quality Content: 15 Best Practices To Boost CRO, you can read more about SEO in part IV. They include "Extensive Keyword Research, Optimize Product Pages, Include Quality Content, Review Your Site Structure".

To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.

Good luck and have a nice day! Cheers!

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check our Evergreen List of Best Platforms To Sell Online.


Check our guide The Most Common Ecommerce Merchants Problems And How To Avoid Them


Learn how to boost your sales for Father's Day with PageFly

Growave
Shopify Partner
1543 52 436

Hi @Natalie_Dyer 

All-in-one marketing platform Growave is here. In general, your store looks good and has a nice layout. However, I would recommend you implement the following e-marketing tools in order to increase sales and drive traffic. I hope that my recommendations would help.

  • Implement Social Login 

Social Login provides easier access to a customer's account and enables creating an account within one click through social media account. It simplifies the login process and enables one-click signup. Also, gathered data through social login can be studied for customer retention and client analysis.

  • Add Loyalty and Reward program

The loyalty and Rewards program motivates shoppers to engage more meaningfully with the brand. It allows you to strengthen customer relationships, increase repeat purchases, turn your customers into loyal advocates, and treat the most loyal customers with VIP treatments. In general, all those actions are designed to drive high-value purchasing behaviors. On the L&R page, you can include points, referral programs, and VIP tiers. Depends on you. One of the most useful features of the Rewards feature is the Referral program. Use it in order to give you customers an opportunity of sharing your products with friends and getting rewarded for that Through a referral program, you encourage your customers to help grow your brand community.

  • Add Wishlist

Offering a Wishlist is an effective way to reduce shopping cart abandonment and fulfill sales from customers who showed intent but didn't purchase. This is a non-obvious feature that extremely scales your purchases. Since you offer various designs and color options, I recommend adding a Wishlist to improve the user experience. If the items from the Wishlist haven't been purchased, automated emails will be sent out as a reminder. Moreover, you can analyze the data to see what items people save for later and what items they actually buy.

 

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For adding the functions above you can use several apps. However, if you want to get all of them at affordable price, try  Growave.  It replaces 5 apps and offers Reviews, Wishlist, Rewards & Loyalty, Social Login, a shoppable Instagram gallery on the Shopify store.

In order to install a free trial, please press here

To test all-in-one marketing platform Growave for free, press Growave