Your feedback is much appreciated!

[AJDemTrendy]

To All e-comms out there!

Your feedback is much appreciated on the following matters:

1) Please review my store www.demtrendy.com as I need some positive encouragement at this stage, dropshipping store definitely, but any shortcut to make it look more professional is much appreciated;  can I automate through Oberlo/ DSrs/CJ app? I am open to online zoom or skype to discuss directly with experts...

2) Which app do you reccommend as feed management to integrate with main marketplaces :Amz/ebay/facebook/instagram/ etc

 I have looked myself on this automation for feed management, and think Koongo is ok, channable is a bit expensive, shopit is poorly exposed; if any other app have more features, multi-channel/ multi-vendor, inventory/invoice issue/etc, please advise as currently choosing

3) I need to promote my store and would really appreciate any suggestion as best app or software that can help at this stage; your expertise on what you're using or perfecting up is much appreciated

Kind regards,

AJ

[PageFly · Accepted solution]

Hi @AJDemTrendy 

This is PageFly - Landing Page Builder. 

Congrats on your new store. It's pretty. I have just had a look at your store. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header. You should display like this picture below:

You should display the header on this place or you can find a way to stick it. It's better to make this header have different colors when you scroll. You can see an example on our website below.

 Besides, you should link more tabs on the menu to show which products you are selling. Sometimes, people just focus on what they can see immediately in your store.

2. Improve your hero banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. Your current images are pretty but I think we can improve it more, it doesn’t show the attractive products you have.

What should you do?

- Add a premium banner. It makes your site more professional and helps attract the attention of customers 

- Display the products on the banner. As soon as they see your sign, let your customers know what you're selling. This slideshow should be moved up to be your hero banner instead. However, the content should be improved as my picture, make the text easier to scan and make a clear CTA button. I will tell you how to CTA buttons right here below.

3. Classify the principal and secondary Call-to-action (CTA) button on your Home page

One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they mostly want to take action. This also helps your store to improve its conversion rate. 

I found that you have a few CTA buttons now, we also can add more CTA buttons in the collection list, product list (“View more" or “More detail" buttons) and below your product list (You can add “Buy Now"/”Shop Now" buttons). 

The buttons need more highlighting. You should use other color backgrounds.

Besides, you should define which button is the principal one, which is the secondary one. They should have suitable styles (same color for same level of CTA). The principal buttons should be the most highlighted in your page.

4. Add more content on your homepage

• Besides the hero banner, I suggest that you should add more information in your homepage. It can be your collections and product lists to make intuitively what you are selling. I think you should put 1 specific product detail, the best seller collections, the new arrivals collection, for example, before the section “How it works” and instead of “Pick What You'd Like to Try”.
• Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that is displayed on our page templates, you can refer more.

5. Have Direct Links to “Return Policy” and “Shipping Info” in the Footer

Last but not least, you should display or link to an easy-to-read Return Policy or Delivery Policy information in your footer area. Because customers are not able to fully see, hold, or test a product before buying it online is one of the reasons many users sometimes exercise extreme due careful, closely inspecting images and reviews before buying. One of the major factors for decreasing purchasing anxiety and reducing the consequences of purchasing the wrong product is by having liberal return policies.

In a detail of shipping policy, I suggest that you should use ‘Delivery Date’ Instead of ‘Delivery Speed’. The customer won’t be worried about it containing the weekend or buying day. These tips will incentivize customers to make purchasing decisions.

To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage (LINK)

If you find my comments helpful to you, like it or mark as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages. 

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. 

Good luck and have a nice day! Cheers!

[Tuecus · Accepted solution]

Hello,

I just had look into your website, I observed few points om your website.

-> You can use open new tab on the links on the footer section and items on grid page, then customers are spent more time on your store.
-> Where your visitors find your store contact details? I suggest you can add your store contact page, It is an absolute necessity to provide the most fundamental information to prospective customers in the most efficient way possible: a “Contact Us” page.
-> You can add refund policy page in your store, Return policies are reasonable and speaking to their customers. Generally, the unconditional promise was a path for retailers to remain behind the items they sold.
-> You can add item description, It's useful for increasing of sales and important to boost your conversion rates. 
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding. 

I suggest you can use Facebook Marketing and Instagram marketing.
In Facebook Marketing
-> Optimize Your Profile Picture and Cover Photo of your company logo with high resolution.
-> Fill Out Your Facebook Bio.
-> Set a Consistent Posting Schedule.
-> Schedule Your Posts at the Optimum Time.
-> Use Video To Attract Your Audience and Target The Right Audience Using Facebook's In-App Targeting Features.
Instagram Marketing
-> Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you.
-> Keep your Instagram profile uniform by keeping your photos within one color scheme. And Use #tags, Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel.
-> And I suggest you can use Instagram Stories To Stand Out In The App.

I hope these points are helpful for your website.

Thanks,
Appfreaker.

[AiTrillion]

Hello @AJDemTrendy, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:

- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed.

- Add a footer menu. It includes about us, shipping, privacy, returns & refund policy. 

- You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add web push notifications which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.

Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers. You can then run email and push campaigns to reach your customers on the basis of customer behavior. This helps in increasing the conversion and retention rate.

If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand and will also increase your customer retention.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Hope this helps!