Analytics 4 Traffic Vs Universal Analytics

Shopify Partner
9 0 11

I currently have Google Universal Analytics setup (Online Store -> Preferences). A few days ago, I setup Google Analytics 4 using the this guide:


It's setup via the Google App. 


The traffic  over the past two days isn't matching up at all for some reason. Analytics 4 is recording 1/4 the traffic that Universal Analytics is. 


Any ideas why this may be happening?

Replies 0 (0)