Are Google and Youtube app conversions server-sided on Shopify?

[ThiagoTGM]

Hello, I'm in the process of setting up server-sided conversions for Google on my stores.

My question: Are the conversions tracked through the Google & Youtube App server-sided? If not, what would be the best and most straight-forward way of setting up server-sided conversions for Google on Shopify?

[BBaim]

Hey Thiago,

According to Shopify: The Google & YouTube app conversions on Shopify are primarily client-sided. For more details on tracking and analytics, check out the resources on Google Analytics and Google Ads conversion tracking.

There are apps that you can install to help you with Google Server to Server tracking.

Cheers,
Bagdat