Can't change the primary market.

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I expect my store to get most sales from Europe, therefore I would like to change my primary market to Europe. I've created a corresponding market and changed the currency to 'euro', but it still shows United States as my primary market.





How can I change the Primary market to Europe?


Thanks in advance,




Reply 1 (1)
Shopify Staff
Shopify Staff
1505 214 183

Hi @personal-hq,


Thank you for reaching out to the Community! I'm happy to provide some assistance with updating your primary market, to ensure this gets resolved. To confirm I'm fully understanding, are you receiving an error when attempting to make this adjustment? 


To update your primary market, you can check out our Market Types document as it touches on this further. It outlines however, that you can:


  • In your Shopify admin, go to Settings > Markets.
  • In the Overview section, click your primary market.
  • Click Edit.
  • Select a new country or region from the drop down list, or use the search bar to search for the country or region you want to change to.
  • Click Save.


Once successfully completed, the previous country or region that was your primary market should be moved to your International market.


If you run into any troubles with this, please feel free to Contact Support directly. This will allow our support team to take a closer look, as we wouldn't have access to any account specific information through the Community. 


Please let me know if you have any other questions or concerns. 

Blair | Shopify 
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