For some reason, the conversion rate side of Shopify Analytics does not seem to work properly anymore.
Can someone help?
You can see that there were 210 vistors to my store wwww.morugacacao.com yesterday & 5 purchases - so CR should be 2,38% (def. not 0%)
Also, I am experiencing problems with Google Ads & FB ads due to underreported conversions. Google Ads showed 0 conversions over 30 days & 200€ spent - which makes no sense in my niche. In this niche, we have a great offering & SEO traffic converts beautifully. For some of the keywords, we rank #1 organically.
Facebook the same - customers show "no conversion details" when we can clearly see a correlation between increasing ad spent & receiving more traffic and hence more sales.
I would start by looking at what is happening in the /checkout/xyz/thank-you page that's usually where conversion events fire from including Shopify web analytics, google anlaytics and Google ads etc.
Are you using a 3rd party checkout or something?
Are you on Shopify+ could have some custom checkout.liquid stuff happening or otherwise what scripts are getting added post-checkout in Settings?
Figuring out exactly if and where the analytics data flow is breaking is not always straightforward to diagnose, and even harder via forums. I would suggest getting a dev to get into your site debug, diagnose and fix.
However, seeing as it affects Shopify Analytics data as well, you could try a ticket up to Shopify support and keep pushing to escalate and hopefully get someone technical to have a go.