Double Tracking Events / Meta Ads

[CycleRise]

Hi all,

We are currently have issues where our Ads Manager is recording 2x the ads to carts, purchases etc. I can’t find the Meta Pixel hard coded into the website and presume it is just the Pixel and API doubling up? It would be much appreciated if someone could assist in helping me identify which issue it is.

website: www.cyclerise.com.au

[J_mah]

Hi cyclerise,

Thanks for your query.

From my inspection i can see you are using facebook and instagram app to track the events for pixel.

there could be various reason:

1. Pixel integration with multiple app

2. Datalayer event count

3. technial error from the app you are using.

To avoid such issue consider google tag manager GTM to integrate meta pixel with web container and Conversion API with Server container with a first party server URL.

GTM is a manual setup and ensure event tracking accuracy and consistency.

Feel free to ask if you have any questions.

Thanks