Facebook Ads Deduplication

[Jurgis]

We're currently using Facebook Ads to drive traffic to our Shopify store, and we've integrated the Facebook Conversions API alongside the Meta Pixel for improved tracking. However, we're facing an issue where some sales are appearing as duplicates in our Facebook Ads Manager, which is skewing our data and making it difficult to measure performance accurately.

We're looking for an expert who can help us troubleshoot and resolve this deduplication issue. Ideally, we'd like someone with experience in Shopify, Facebook Ads Manager, and the Conversions API to ensure proper event tracking and data consistency.

If you have the expertise to help us fix this, please reach out!

[Dotsquares]

Hi @Jurgis ,

Thank you for sharing the details regarding your Facebook Ads tracking setup.

Yes, we can definitely help you troubleshoot and resolve the deduplication issue you’re facing with the Facebook Conversions API and Meta Pixel on your Shopify store.

We will begin by auditing your current Meta Pixel and Conversions API setup on Shopify to identify the source of duplicate events. Next, we will review the deduplication parameters (such as event_id) and ensure the events are properly configured to prevent duplicates. Finally, we’ll run tests to validate event accuracy and ensure clean data flows into Facebook Ads Manager moving forward.

If you’d like guidance, feel free to ask, and the community will be happy to help.

Regards,

[J_mah]

Hi Jurgis,

Thanks for your query.

To avoid any kind of duplication issue, I would like to suggest you to configure Meta Pixel and Conversion API via Google Tag Manager GTM.

GTM Browser event and server event are merged with an unique event  ID.

Assigning an unique ID with both server evnent and browser event pixel identify the event as a single event and deduplicate.

Feel free to ask if you have any questions.

Thanks