Facebook app is connected but pixel is not tracking (manual added code is)

[wokefc]

I have used the 'Facebook & Instagram' app to connect to a new meta business account. It all seemed to work ok, but my account has been in review for over 10days. 

I think it's an issues with the pixel tracking code. I have used the chrome 'meta pixel helper' app and it isn't picking up any pixel. I then manually inserted a test tracking pixel tracking code using the same pixel id. In 'Meta Events Manager > Test Events', i can see the manual code instantly, but the code added via the shopify plugin is not showing up.

I have viewed the page source for the store and can see a pixel code showing, but this just isn't being picked up or tracked in Meta Business Suite. My catalogue is showing in MBS, but i can't see any other reason why the site is in review.

the website is https://woke-fc.com

[goldi07]

Hello @wokefc 

Thanks for the detailed info, Here's a full breakdown of what’s likely going wrong with the pixel not firing despite using the “Facebook & Instagram” app on Shopify and seeing the catalog connected.

Key Observations:
1. You manually injected the same Pixel ID and that is working → so the Pixel ID is correct and Meta is not blocking it.

2. Facebook & Instagram app is connected, and catalog sync is working.

3. The pixel from the app appears in source code, but Meta Pixel Helper isn’t detecting it.

4. Your account is in extended review (10+ days) — usually due to either pixel not firing, business verification pending, or policy checks.

Confirm These First
Let’s eliminate common issues before going deeper:

1. Pixel Settings in Shopify Admin
. Go to Sales Channels > Facebook & Instagram > Settings > Data Sharing.

. Make sure Data Sharing is turned ON and set to Maximum.

. Confirm your Pixel ID matches what you see in Meta Events Manager.

If you're using a custom theme or have manually edited theme.liquid, it may be overriding or blocking the pixel from rendering properly.

2. Check for Theme Conflicts
. Remove the manual pixel first to test only the app-injected pixel.

. In your theme’s theme.liquid or layout/theme.liquid, check for:

{% include 'facebook-pixel' %}

or

{{ content_for_header }}

If content_for_header is missing, Shopify cannot inject the Facebook pixel.

3. Ensure Consent Settings Are Not Blocking Pixel
. If you’ve enabled Shopify’s customer privacy settings (cookie bar), the pixel won’t fire until a user accepts cookies.

. Try disabling consent temporarily in Online Store > Preferences → Cookie Consent.

Next Steps to Fix It
Step 1: Temporarily Disable Manual Pixel
. Remove any pixel manually added to theme files or scripts.

. Use only the Facebook app pixel to isolate the issue.

Step 2: Test in Incognito Mode
. Use Chrome Incognito + Meta Pixel Helper.

. Visit any product page and see if Meta Pixel Helper detects any firing events (PageView, ViewContent).

. Also check Test Events tab in Events Manager again (clear browser cache if needed).

Step 3: Reconnect the App (if issue persists)
. In Shopify Admin > Facebook & Instagram, disconnect and reconnect:

. Log in to Meta.

. Choose correct Business Manager, Pixel, and Catalog.

. Double check that the selected pixel is not owned by another BM account.

Advanced Debugging (if nothing else works)
1. Check for Console Errors
. Open browser console and reload the page. Look for errors related to fbevents.js or network blocking.

2. Use Real-time Debugger
. In Meta Events Manager > Select Pixel > Go to Diagnostics and Test Events.

. Visit the site again and monitor if PageView or any events are recorded.

Additional Considerations:
. Your Meta Business Account being in review won’t block pixel events, but if the pixel is inactive or misfiring, that might be why your account hasn’t been approved yet.

. Meta may delay ad account or business verification until pixel and data events are verified and active.

TL;DR Action Plan:
1. Confirm content_for_header exists in theme.liquid.

2. Ensure Data Sharing is enabled in the Facebook app with correct Pixel ID.

3. Remove manual pixel temporarily and test app-injected one.

4. Disable cookie banner and recheck.

5. Use Test Events + Pixel Helper in Incognito.

6. Reconnect the Facebook app if needed.

Thank you 😊

[wokefc]

@goldi07 thanks for the in-depth response.

Manual code was only added after I had tested the code added via 'Faceook & Instagram' app. So I could make sure any pixel was being picked up. I tested the app version on the following
- Chrome plugins (no pixel showed), auto code showed nothing so i added manual, MP Helper immediately picked up the manual code. I removed the manual code and MP Helper, showed no code added.
- Event trackers in Meta Business Suite. Nothing was showing when i used the URL. Added manual code, immediately it was tracking live as i clicked through pages. Removed manual code and Event tracker stopped tracking.
- So from the two things above i know Meta is tracking the Pixel ID, and it must be an issue with the way the shopify 'facebook & instagram' app has installed the plugin - i assumed it then had not added to code.

- I then viewed source on the page for the pixel and with a search can find a meta pixel tracking code (correct ID) code added (pasted below). this auto code doesn't show when i check theme.liquid. If you view the source code on my site you can see the manual one added (and commented out) and the one added by the app, the code is below that it is auto adding - this was all tested many times with no manual code added.
- I am now going to check the code includes are added to theme.liquid and also possible cookie pop-up conflict.

Code seen with view source on (woke-fc.com)

<script>(function(){if ("sendBeacon" in navigator && "performance" in window) {var session_token = document.cookie.match(/_shopify_s=([^;]*)/);function handle_abandonment_event(e) {var entries = performance.getEntries().filter(function(entry) {return /monorail-edge.shopifysvc.com/.test(entry.name);});if (!window.abandonment_tracked && entries.length === 0) {window.abandonment_tracked = true;var currentMs = Date.now();var navigation_start = performance.timing.navigationStart;var payload = {shop_id: 88647008589,url: window.location.href,navigation_start,duration: currentMs - navigation_start,session_token: session_token && session_token.length === 2 ? session_token[1] : "",page_type: "index"};window.navigator.sendBeacon("https://monorail-edge.shopifysvc.com/v1/produce", JSON.stringify({schema_id: "online_store_buyer_site_abandonment/1.1",payload: payload,metadata: {event_created_at_ms: currentMs,event_sent_at_ms: currentMs}}));}}window.addEventListener('pagehide', handle_abandonment_event);}}());</script>
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[wokefc]

Note:
I am using the dawn theme.

Was not found in the theme.liquid

{% include 'facebook-pixel' %}

But this code was found (line 42)

{{ content_for_header }}

[wokefc]

Sorry another reply has disappeared (i assume as it had code in)- short version:
- I tried Meta pixel helper, Meta business suite live tracking, before manual pixel was added. All were blank, I added the code manually as a test, MP helper showed the code, MBS live tracker showed me on the page and my interactions. So i know the Pixel ID is being tracked when added manually (one step forward). When i removed the manual (commented out of code), Nothing was working again as before code was added.

As you can see from above post it's finding some code. I can see this code when i view source on woke-fc.com. So teh shopify app is adding some code, but something is amiss. I will now try cookies disabling.

[goldi07]

Thanks for confirming you're using the Dawn theme and that {{ content_for_header }} is present — that's actually perfect and expected. Shopify injects Facebook Pixel, Google Analytics, and other third-party scripts into the page via content_for_header, so you're not supposed to see {% include 'facebook-pixel' %} in Dawn or most modern Shopify themes.

That tells us:

The theme is structurally ready for the pixel to be injected by the app.

But here’s the issue:
You're not seeing the pixel fire via Meta Pixel Helper, even though the script shows up in the source code.

This typically means either:

1. The Facebook app is not injecting the script properly, possibly due to misconfigured app permissions or pixel setup.

2. Shopify’s cookie consent (customer privacy settings) is blocking the pixel until consent is given.

Next Things to Check and Fix
1. Check Cookie Consent Settings
. Go to Online Store > Preferences.

. Scroll to Customer privacy.

. If enabled (especially if set to “require consent”), pixel will not fire until a user accepts cookies.

Temporarily disable this setting (just to test), then:

. Clear your cookies / open in Incognito.

. Reload your site.

. Open Meta Pixel Helper and check if the pixel now fires.

2. Verify Data Sharing Setup
. Go to Sales Channels > Facebook & Instagram > Settings.

. Scroll to Customer Data Sharing.

. Ensure:

. Data Sharing is enabled

. Sharing level is set to Maximum

. The correct Pixel ID is selected

You should see something like this:

“This pixel is managed by Meta and used for tracking events on your store.”

3. Compare Pixel ID with Events Manager
. Copy the Pixel ID showing in your Shopify app settings.

. Open Meta Events Manager.

. Confirm it matches the pixel you’re testing under “Test Events”.

If All Else Fails: Reconnect the App
This sometimes resets permissions correctly if the first connection didn't authorize all necessary assets (pixel, catalog, etc.)

Steps:

1. Go to Facebook & Instagram > Settings in Shopify.

2. Click Disconnect.

3. Reconnect and reselect:

. Correct Meta Business Manager

. Correct Facebook Page

. Correct Pixel

. Correct Catalog

Make sure all permissions are granted.

Additional Test (Optional but Helpful):
If you want, I can check your live site (https://woke-fc.com) for:

. Whether the pixel script is injected at all

. If it’s loading correctly

. If any network or JS issues are affecting it

Thank you 😊

[wokefc]

Steps done:
- Cookies policy disabled completely in shopify
- Manual pixel code that was commented out - completely deleted
- verified data share we set to maximum and ID of pixel matched is shopify and meta business suite
- Chrome Data cleared for all time
- Quit Chrome

- Re-opened and check the site. No cookies banner and Meta Pixel helper still can't find the pixel.

- Checked for Meta Business Suite > live event tracking and nothing showing
- From your list, 1, 2, 3 followed step by step. I can still see the pixel code if I choose 'view source' on any page. Everything disabled, code triple checked ID, share settings etc.

@goldi07 could you please check the pixel code being injected is correct. I think probably isn't but before I take the step or removing the Facebook & instagram app and reconnecting everything again. I am getting one error still in console > errors on chrome (I can't add a screenshot)

[wokefc]

I have removed, uninstalled and added the Facebook & Instagram App again, linked to the same pixel but nothing is being tracked and Meta Pixel Helper is not showing. I have switched pixels to a new one and this also never gets picked up by Meta Pixel Helper. So it seems it's an issue with how it's being installed or something is block it?

Can you please offer anymore help on this?

[wokefc]

I have removed, uninstalled and added the Facebook & Instagram App again, linked to the same pixel but nothing is being tracked and Meta Pixel Helper is not showing. I have switched pixels to a new one and this also never gets picked up by Meta Pixel Helper. So it seems it's an issue with how it's being installed or something is block it?

[goldi07]

Plz give me some time I will try to fix it thanks 

[goldi07]

m sorry you need to highr a shopify developer for this ........

Thank you 😊

[lenanoor009]

Hello there

[wokefc]

Thanks @lenanoor009 all done except point 5... as i say it's been in review for 10 days. I have opened a chat with Meta Business Suite live chat, but waiting to actaully chat with someone. This is why I have come here to try and find a solution. I will go over all the steps in @goldi07 latest reply and will report back on progress.

[J_mah]

HI wokefc,

Thanks for your query with details.

Based on your problem you can take some action:

Clear your cache

Reinstall the Facebook & Instagram app in Shopify

Ensure the correct pixel ID is entered

Check the pixel setting  if the website is in block list.

IF the issue still persist with facebook and instagram app consider google tag manager to configure meta pixel and conversion API.

feel free to ask if you have any questions.

Thanks

[wokefc]

Thank You @J_mah The code ID is correct and it is tracking PageViews / ViewContent. but giving errors for Add to Cart / Purchases / Product Views. The meta Pixel Helper is not picking up the code, and Test Events (live) are not showing for the code. I can see some tracking so I know the pixel is picking up interactions just not all that is is meant to.

If I use GTM to track the pixel will this effect the shop sync. Also is there a good tutorial you know of for setting up GTM instead of using the 'Facebook & Instagram' app. Otherwise I will just google

[J_mah]

GTM is manual setup. just changing the way of tracking events. so you can consider GTM without any worries.

When you configure Meta Pixel via GTM, you would have to turn off sharing data from the app's settings.

As these process are technical it would be better to hire an GTM expert to configure and making sure proper tracking all ecommerce events(view item, add to cart, checkout and purchase)

for tutorial i have no specific source that covers everything A to Z.  nevertheless, You can check Analytics Mania or Measure School for references. 

Kind Regards