facebook app meta pixel

[Fusionate]

can anybody help fix my meta pixel integrated through shopify. on the events manager tool it keeps displaying "Missing AddToCart parameter" and "unmatched products" can anyone help fix this issue as Facebook and shopify have been no help. 

thanks in advance!

[J_mah]

Hi fusionate,

Thanks for your query.

If you are using Facebook and Instagram app to track the events for pixel you have nothing much to do. 

Just reinstall the facebook pixel and reconnect.

To avoid such issue you can use multiple pixel simultaneously, where you can check and verify the tracking accuracy by comparing Between 2.

What you can do:

1. Keep this pixel connected to shopify with facebook and Instagram APP.

2. Create another pixel from Dataset and configure that with Google Tag Manager GTM.

I can assure you about data accuracy when you setup through GTM.

Feel free to ask if you have any questions.


Thanks

[Fusionate]

Thanks for your response.

I have already tried disconnecting and reconnecting the pixel through the Facebook & Instagram app, but I am still facing several tracking issues, including:

• Missing "AddToCart" value parameters
• Missing "Purchase" parameters
• Unmatched products in Facebook Events Manager
• Pixel firing twice when changing product variants on my store

I understand that setting up Google Tag Manager (GTM) may help, but I am not familiar with how to configure GTM or modify code on Shopify. I have also tried updating the theme.liquid file and installing new event codes, but the issues persist.

Since I need accurate tracking for my Facebook Ads, I want to ensure my pixel setup is correct. Could you provide a step-by-step guide on fixing these specific issues, including how to properly configure GTM if needed?

Looking forward to your assistance.

[J_mah]

Hi,

Configuring meta pixel and conversion API is a technical process and it takes time and effort.  It would be better to hire someone expert in GTM. 

Configuring meta pixel and conversion API consists of 5 major steps to be followed:

1.  Custom Datalayer setup for Datalayer event push in the GTM summary using custom pixel

2. Datalayer Variables creation for dynamic event data tracking( value, currency, transaction ID, item name, item ID, user provided data and so on) These needs to scrap from the datalayer following the object and array

3. Trigger for each event you want to track using custom triggger type

4.  Event tag using facebook pixel and GA4 server template to send data both from browser and server , assigning the datalayer variables as event paramter key and trigger to fire the event

5. Server container configuration with a server URL for Conversion API and using facebook ConversIon API tag.

That's how i configure for my clients.

Feel free to ask if you have any questions.

Thanks