Facebook pixel Missing Purchase Value Parameter

RFS1
New Member
7 0 0

Hi there,

 

We are using Shopify's Facebook app to integrate our pixel with Facebook for over an year now, it works great, however, for a few months now we are getting this error codes inside our Facebook events manager:
"Missing AddToCart Value Parameter" and "Missing Purchase Value Parameter"

We asked Shopify support what could be the reason for it and we got no help, we went to Facebook and we got no help, is anyone have any idea what's going on? This is really a pain, because we are getting now such absurd reports in our Facebook ads manager for conversion values of high numbers that doesn't match the store sales, or we see sales but the conversion value is 0.

 

events manager.PNG

 

Any help would be much appreciated.

Replies 29 (29)

Shop_Lovers
Shopify Partner
281 46 72

Hi,

 

I can fix the facbook issue.

 

Can you please share your store URL ?

 

Thanks

RFS1
New Member
7 0 0

@Shop_Lovers I sent you a DM with the store, thanks

Veselin
Tourist
3 0 1

I have the same problem can anyone share how to fix it?

Sandy2718
Visitor
1 0 0

Hello @RFS1  please im having the same issues. Please help me.

"Missing Purchase Currency and Value Parameters"

How can i fix this please.

mediadirector
Visitor
2 0 0

Hi! Were you able to  help RFS1 resolve the issue? Are you able to share your process? 

JDU_Athletics
Visitor
1 0 0

Hey Man, Having the exact same issue here with my pixel - and now its firing all sorts of crazy numbers and I'm unsure how to fix this. Please give me some help!

 

ihsankaya
Visitor
1 0 0

hello please help me with this issue tell me the solution

pcebo
Excursionist
12 0 4

I'm also having this exact issue. Are you able to help?

ryanpdf
Visitor
3 0 0

Hi Shop_Lovers - are you able to help us as well please as we are having exactly the same problem.

I will send you our store URL

Thanks

Ryan

frankamoros
Visitor
1 0 0
TomashMartiny
Visitor
2 0 0

Hi @Shop_Lovers!

I have a same issue, could you please help me solve it? Many thanks!!

SpecialLilOnes
Visitor
1 0 0

Hi Shop_Lovers, 

I am having the same issue can you please help me too? 

Easyforyou
Visitor
2 0 0

I have the same mistakes which have caused a lot of problems, please help me solve them 🙏

Easyforyou
Visitor
2 0 0

hi, yes it does the tests, everything works fine. I had a successful ad for a few weeks and was getting pretty accurate information. But these errors appeared. And 14 acquisition events appeared in facebook ads manager, which are not my shopify store

southernshirt
Shopify Partner
2 0 0

@Shop_Lovers can you please assist me with fixing this as well for https://stashlogix.co?

deepaksiaz
Visitor
1 0 0

Hi Shop_Lovers

 

this issue I have same can you help with this

muraja
Visitor
2 0 0

Hi there I am getting the same error from Facebook, that my purchase currency paramaeter is missing. I was able to fix it for the "AddtoChart" Event but I dont event find the "Purchase" event in my code, could you help me?

a65lowrider
Visitor
1 0 0

Hello, I am also having the same problem. Can you assist?

 

fusionicpk
Visitor
1 0 0

hi @Shop_Lovers 

could you please help me with same issue ?

Sheel
Visitor
1 0 0

Hi, facing the same issue here!

Could anyone help us on solving this issue?

Thanks in advance!

ryanpdf
Visitor
3 0 0

Hi Donkihote could you help us fix the same problem we are having with our pixel or recommend a developer?  Thanks

 

TheSouledStore
Visitor
1 0 0

Hi, I am sharing the same issue. Please assist to fix this

TheSouledStore_0-1670310789310.png

 

TomashMartiny
Visitor
2 0 0

Hi Guys!

I tried all the options (free) and supports that I was able to find online and nobody was able to help me.

After a bit more than 2 months, I no longer detect the issue. It looks like there was a bug on facebook or shopify side and they managed to fix it.

Screen Shot 2022-12-06 at 3.51.29 PM.jpg

itspriyanka
Shopify Partner
39 0 5

Hi,

I am facing the same issue:

 

----------------------------------------
1 Issue: Missing AddToCart value parameter
One or more of your AddToCart events is missing a value parameter. This may affect your ability to see return on ad spend calculations.
2 Solution: Check source code
Open your website's source code. Locate the AddToCart event(s) and update the event code snippet. The value field must contain a decimal number greater than zero, and may not include letters, special characters, currency symbols or commas.

---------------------------------------------

@TomashMartiny Did the issue get sorted on its own? I have been running around with support channels too; but haven't found any solution yet.

@RFS1 and @Shop_Lovers : Were you able to solve the issue?

 

Any help would be appreciated. Thanks a lot!

southernshirt
Shopify Partner
2 0 0

@RFS1 can you please confirm if you managed to fix the issue? If so, can you please tell us the solution / how to fix? 

 

All of my clients are currently experiencing this exact issue.

 

muraja
Visitor
2 0 0

I used the Pixel Helper and all Events get issued right but the error message appears anyways or you mean another testing tool?

This is my shop: https://www.muraja.de/

kaylaflower
Visitor
1 0 0

Hi, I keep having this issue as well, and I am going through the post you linked (https://orichi.info/2023/08/08/common-facebook-pixel-conversion-api-errors-how-to-fix-them/) but can't seem to understand how to fix the issue

ads09
Visitor
1 0 0

can you help with that problem 

@RFS1 

blancstudio
Visitor
1 0 0

Ever find out how to fix this problem? Im having the same issue