Facebook Pixel Randomly Firing on Product Pages

Facebook Pixel Randomly Firing on Product Pages

aufbau1s
Visitor
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I was curious if anyone else has encountered an issue where there pixel randomly fires on product pages sometimes. I've been trying to diagnose this for 6 months with multiple developers, facebook, and shopify reps. We've found a few stray pieces of code a developer left in the theme file and removed them to get it to be much closer, but I'm still having issues getting it to 100% accuracy.

The current theories are: 

1. there's still a piece of code floating around somewhere (unfortunately we haven't found it yet)

2. it's something to do with using draft orders (we have 50-100 draft orders each month that we manually quote)

Would love to hear anyone's thoughts on this. 

Reply 1 (1)

Moraco
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We're seeing this exact same thing on our store too, and have gone through the same process. Run up the chain at both FB & Shopify support, hired a dozen developers. Nothing has helped us narrow it down. Did you ever have any luck? Our phantom purchase/IC/ATC events seem to be coming only from en-br language variations of our product pages, and they seem to only flare up with many false positives when we have FB target that specific conversion event.