Discuss and resolve questions on Liquid, JavaScript, themes, sales channels, and site speed enhancements.
We recently connected our Shopify store with GA4 and are currently using the native integration. We've noticed that the GA4 tag fires twice on our store for most events including pageviews, add to cart, and purchase. I've attempted to implement GA4 through GTM but still experienced double tag fires. This is inflating the numbers in our reporting. We have integrated other platforms such as Facebook, GTM, Google Ads, and TikTok without any issues. They all fire once as expected. Has anyone experienced this before? How can we fix this?
I'm not sure if this matters but we're using this store theme: Prestige version 9.3.0
Thanks in advance for your help.
- AB
Hey Community 👋 Did you know that March 15th is National Everything You Think Is W...
By JasonH Apr 1, 2025Discover how to increase the efficiency of commerce operations with Shopify Academy's l...
By Jacqui Mar 26, 2025Shopify and our financial partners regularly review and update verification requiremen...
By Jacqui Mar 14, 2025