Google Analytics Global Site Tag Question

[JeanetteQuillen]

Can someone tell me if I need to add the Google Analytics Global Site Tag on every single page in my website or just the home page? 

Also, if people are blocking cookies, can Google really accurately track my visitors anyway?

My URL is https://claribelskincare.com.

Thank you so much.

[kaalTechGeeks]

Hi @JeanetteQuillen, 
the google tag manager scripts needs to be added on all the pages of the store, but in shopify you can just add them on the theme.liquid file and bingo those codes will automatically be added on all the pages of your website. 
Also if you are not comfortable in editing the code yourself, then you can hire me or some other developer who can work on properly setting up the google tag manager for you. 
Thanks & Regards  
KaalTechGeeks

[flareAI · Accepted solution]

Hello @JeanetteQuillen,

I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.

You only need to add the Google Analytics Global Site Tag (gtag.js) to your Shopify website once, and it should be added to the "theme.liquid" file, which is the template file that is used on every page of your website. Therefore, it is not necessary to add it to every single page separately.

Regarding tracking visitors who block cookies, Google Analytics cannot track those visitors accurately since cookies are essential to tracking user behavior. Without cookies, Google Analytics cannot distinguish between new and returning visitors or track their behavior across multiple sessions. However, Google Analytics still collects some information from those visitors, such as the number of visitors and pageviews, but the data is limited. It's important to keep in mind that even if some visitors block cookies, the majority of your visitors will likely still allow them, so the data collected from those visitors can still provide valuable insights.

Gina