Re: Google publication issues GTIN and value shipping

Google publication issues GTIN and value shipping

IMYOURGIRL
Shopify Partner
49 1 11

Hi Guys,

I was setting up Google in my clients Shopify store, since I saw this new feature connecting to Merchant Center. This is all very new to me and however the setup went easy, I now have all these publication issues that sound like Greek to me.

 

Demoted:
Limited performance due to missing value [gtin] in [Shopping_ads] [NL].
Missing value [shipping] in [Shopping_ads] [NL].
Pending initial review in [Shopping_ads] [NL].
 
I have never heard of GTIN before 😅. After googeling this it seems like this has something to do with barcodes. The thing is, my client isn't using barcodes. Without barcodes will Google nog publish the products? 
 
And what to do with 'missing value [shipping]?
 
Hope someone has experienced this and can help me understand. The threads I found I couldn't understand because I don't even know what GTIN is and how to proceed without barcodes.
 
I would be very greatfull for you kind souls helping me out 😉
Replies 2 (2)

claricelin
Shopify Partner
148 19 31

Hi @IMYOURGIRL 

 

If your client is selling customized products/white-labelled products - anything under the own brand, you don't need the barcodes. Barcodes are meant for products sold by manufacturers who have bought official barcodes.

 

If your client's products do not have barcodes - you can set "identifier_exists = no" in the product feed in Google Merchant Center. My video gives step-by-step instructions -

 

For missing value Shipping, you need to either:

1. set up Shipping rules directly in Google Merchant Settings. Make sure Google (app) settings is set to: Manually set up shipping information in Google Merchant Center

2. or set up in Shopify Shipping settings for Netherlands. Make sure Google (app) settings is set to:Automatically import shipping information 

 

Hope this helps!

Clarice

I help store owners to double their traffic and sales by getting on Google and YouTube page one. Check out my YouTube channel for more tips and tactics to drive traffic and sales ➤ https://youtube.com/claricelin

Download my Shopify Marketing Guide to learn both FREE & PAID ways to drive visitors to your store that convert into paying customers. ➤https://claricelin.com/shopify-marketing-guide/

EmmanuelFlossie
Shopify Partner
3350 255 805

If the product has no barcodes, then the rule is to remove brand, mpn and set identifier exist to no. Which you can do using feed rules in Google Merchatn Center, following: https://www.youtube.com/watch?v=AyvilyMb2Bo&t=203s

 

For missing shipping settings, simply add your shipping details here: https://merchants.google.com/mc/shipping/services

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
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