How does site speed impact search engine ranking and how can it be improved?

[magicjewel]

Hi,

I just checked the speed of my store, which shows less than 40 for mobile and above 80 for desktop. I was just wondering does it impact my store ranking on search engines. If yes, how can I improve its speed for mobile users. Most of the visitors are mobile users and the domain is www.magicjewel.co.uk.

Thanks in advance for your suggestions.

[oscprofessional]

@magicjewel ,

Hope you are doing well. 

Welcome to the Shopify Community.

I have gone through your store. It really looks nice. You have chosen the best-known e-commerce solution Shopify platform currently on the market.

Optimizing your Shopify store is time-consuming. Themes are made up of Liquid, HTML, CSS, and JavaScript code. When you edit or customize the themes, file sizes can increase and affect your store speed.

Google PageSpeed Insights is a free tool to help you find and fix issues slowing down your web application. Get your PageSpeed score and use PageSpeed suggestions to make your website faster through our online tool.

I have checked your site in the page insight chrome tool. your website score is very low.

Below are some factors that might impact the speed of your online store, and how you can address them. 

• You should remove the unused app code. It will be beneficial to your store. and makes your theme code easier to read.
• 3rd party apps & codes which take time to load and their size . They decrease the speed.
• Some code can be removed or reordered to improve your online store's performance. If you're not using an app, then you can remove it.
• If you're removing an app, then consider removing code that was added as part of the app install process. Some apps help you with this process by wrapping their code in {% comment %} tags that mention the app name.
• Removing unused app code is a best practice that avoids running code for unused features, and makes your theme code easier to read.

You can refer this article :

https://www.oscprofessionals.com/blog/shopify-speed-optimization-reduce-impact-of-third-party-code/

You need to work on the following points :

• Theme Upgrade if there is a scope and upgraded theme available
• Reduce JS Payload.
• Use Critical CSS.
• Replace GIFs With Static Images
• Reduce Large Image Sizes
• Migrate Tracking Codes To Google Tag Manager
• Compress Images
• Limit Third-Party JavaScript & Shopify Apps
• Preload Web Fonts. 
• I would suggest limiting to one and using a standard web font.

By fixing these issues, your website speed score can definitely improve.

If you’re looking to improve your Shopify store’s site performance or SEO.

For more details please check the link below. 

https://www.oscprofessionals.com/blog/shopify-speed-optimization-guide/

If anything is missed out or unclear then don't hesitate to ask.  We will surely help you. 

Have a nice day 🙂

[magicjewel]

Thanks for your suggestions

[Cedcommerce]

Hello @magicjewel, 

We also checked your store for speed and performance insights and it seems to be slow for users on mobile devices. 

Hence, you need to improve your website performance on mobile devices, this is the reason you are not getting many conversions. 

We are providing you with a link that will help you to analyze your website speed and fix the issue. Also, we are attaching the report that suggests the important changes and improvements you need to make to enhance your store’s performance on mobile.

https://pagespeed.web.dev/report?url=https%3A%2F%2Fwww.magicjewel.co.uk%2F

image.png

image.png

Let us know if you need more help with your website speed.

Regards, 

CedCommerce

[magicjewel]

Thanks for your suggestions

[flareAI]

Hello @magicjewel,

I'm Gina - Product Manager at flareAI. flareAI has helped Shopify stores generating $5 million in sales from Google Search, on autopilot.

If it's helpful to you, please let me know by giving it a like or marking it as a solution.

I would like to share a few suggestions while going through your question. I hope my tips will help you provide the solution you are looking for.

Follow the below tips that will help you decrease the load on your web pages.

1. You can compress the images for faster loading web pages without losing the image quality using a tool like TinyJPG 
2. Reduce the HTTP requests. For example: Combine & inline your CSS scripts
3. Minimize broken links and redirects - Avoid unnecessary Redirects and fix broken links
4. Always choose a theme that is responsive, fast, and takes minimal time to load the page
If you choose a theme with numerous sliders, fancy animations, advanced navigation systems, etc., will affect your page speed. If your theme is loading slow, consider disabling the theme features you don't need.
5. Don't add too many images on a page
Adding too many images on a page can be frustrating. It can significantly slow the load time of your website. Also, it can overwhelm visitors, which will ultimately result in a poor user experience, a high bounce rate, and a high probability of lower rankings in relative search results.
6. Use Lazyload wherever required to reduce initial load time
7. Remove all unwanted Shopify Apps which you are not using
You should disable app features you don't use, or you can remove the app if you don't need it. If you are removing an app make sure to remove code that was added as part of the app install process.
8. Replace GIFs with static images
9. You can run the Shopify Theme Inspector for Chrome to identify the lines of code that are slowing down pages in your online store.
10. Use a System font which is a font that is already installed on most computers. For example: Segoe UI, Times New Roman. If you use a font that does not yet exist on your customer's computer, then the font has to be downloaded before your text can be displayed. This impacts the time that your store takes to load.

If your website takes longer than 3 seconds to load, 40% of your traffic will be lost. Speed will affect the Google indexing. When your customers search on Google, your product can be found only if your page is indexed. flareAI helps to get your new products found on Google. Get sales from Google and 20+ world's largest free sales channels with, Single click start!

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI