How to fix Website needs improvements account issue in Google Merchant Centre

Navyacreations
Visitor
1 0 0
I am getting this issue when i am adding products in the Google Merchant Centre i.e. Website needs improvements. They are saying to fix any of these:
There was a problem identified with the minimum required state of your online store. Update your online store to provide a user-friendly shopping experience.

Before you request a review make sure your online store meet the following requirements

  • Has a domain name that matches the uploaded domain name
  • Has no broken links
  • Contains no placeholder images or text
  • The product details and categories on your online store match those that you provide in your product data
  • It doesn't contain generic information and is not missing crucial information about products help_outline
  • Provides clear and accurate business information
  • Displays a verified phone number and business address

Please check my website, I am confused. Please help

Replies 13 (13)

EmmanuelFlossie
Shopify Partner
3088 226 740

This can mean a lot of reasons.

Most common is using template images, template text.

Missing policy links in the footer.

Missing content or quality on product landing page.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
PawsEveryday99
Visitor
1 0 0

could you please have a quick look at my website too i have got the same issue. 

https://pawseveryday.com/

buysocrates
Tourist
3 0 1

Hi,  i have been struggling to fix this issue, would it be possible to take a look of this domain. 

https://buysocrates.com/

I don't have any 404 broken links, fixed all the placeholders, and policies, but still was rejected. 

EmmanuelFlossie
Shopify Partner
3088 226 740

For example, add your business details in the footer.

 

For example, you are showing testimonials, but no link where they come from.

 

Missing availability status on the product landing page.

 

You may have more issues, so also check:

https://support.google.com/merchants/answer/6150127?hl=en
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
buysocrates
Tourist
3 0 1
Thank you.
This is very helpful and I will look into it to fix the problems I now have
and you helped pointed


Esa
New Member
4 0 0

your product pics are bad that's probably why

buysocrates
Tourist
3 0 1

I will change some pics. But unlikely due to photos.  My review this week failed again. 

 

The website is suspended ago before when the products were few and photos is fewer.   It was due to some 404, understandable, but fixed since then. 

 

I contacted google ad team,  they give a list of reason I tried to follow through.But none of the points are really sufficient conditions to un-ban it. They can only speak from past experience, which no one is responsible since it is done by machine?  But they said it is a much much lighter sentence than false representation.    

 

I had a look of your website, which cannot be further different than mine, I wander what google algorithms is and how they make the judgement, who to suspend.  

Esa
New Member
4 0 0

Hello emmanuel can you help me? i am having website needs improvement suspension and i don't know why i have tried everything to fix it.

https://www.mini-tec.co.uk/products/heated-sleeveless-jacket

EmmanuelFlossie
Shopify Partner
3088 226 740

Here is a great list of the most common issues: https://community.shopify.com/c/ecommerce-marketing/checklist-suspended-google-merchant-center-accou...

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
Esa
New Member
4 0 0

could you have a look at my site please as i have tried everything. Thank you

 

marleymoff
Visitor
2 0 0

Ive just received this today as well 😞  my site is wallcomplete.com   and pointers would be good thanks 

EmmanuelFlossie
Shopify Partner
3088 226 740

With a quick scan, the most obvious issue is the email address, I recommend matching it with the website domain name.

Do not use @gmail.com 

 

 

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
marleymoff
Visitor
2 0 0

Many thanks for your imput. So just changing that and submitting a review should do it...... 

 

Thanks