How to return barcode in customer events (Custom Pixel, Javascript)

Shopify Partner
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Within the docs , I don't see any way to return the 'barcode' field in order to get a product's UPC/GTIN.


this field is available in the API as variant.barcode , but I can't seem to access it using the pixel. Not sure what I'm doing wrong or missing.


Any help would be appreciated!

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