Multi level online store- retail online shop & wholesale products with NO prices

[RusevaV]

Hey, community! Can you tell me if it is possible to have practically 2 websites under 1 domain in Shopify? One of the websites would be regular online shop which is not a problem 🙂 but the other one shall be more like a product catalog website with the option for product inquiry with no pricing targeting wholesale customers.

The idea is to have the hopemage divided by 2 so that the customer chooses where to go - retail or wholesale.

Thanks 

[oscprofessional · Accepted solution]

Hi @RusevaV ,

you can have two storefronts under one domain in Shopify:

Option 1: Customer Tagging (Best for Single Storefront)

• Create a wholesale section with different pricing.
• Use customer tags to show/hide prices:
  {% if customer.tags contains 'wholesale' %} Show wholesale price {% endif %}
• Add Retail & Wholesale buttons on the homepage.

Option 2: Shopify Markets (No Shopify Plus Needed)

• /retail → Standard store with pricing
• /wholesale → Inquiry-only catalog
• Hide prices & add a Request Quote form.

Option 3: Subdomain (For Complete Separation)

• shop.example.com → Retail
• wholesale.example.com → Catalog
• Requires Shopify Plus or manual redirects.

[RusevaV]

Hi, thanks a lot!