Product Varients Displaying as Indivual Products - Google Shopping

Product Varients Displaying as Indivual Products - Google Shopping

esthermorgann
Tourist
10 0 1

Hi! Absolutely desperate for some help!!

 

I have recently connected my store to Google Shopping, the products are displaying however all incorrectly. All of my variants are displayed as individual products rather than showing as one product with X amount of sizes.

 

For example:

Product 1 - The Pink Lagoon Dress Small

Product 2 - The Pink Lagoon Dress Medium

Product 3- The Pink Lagoon Dress Large

 

How it should be showing:

Product 1 - The Pink Lagoon Dress

                  - Small

                  - Medium

                  - Large

 

Products .jpg

 

 

I have looked all over the internet for a solution and I have seen that for my varients to group together as one product, they need to be assigned the same item group id. However, I cannot find any instructions or any way to edit the Item Group ID. At the moment, the Item Group ID is showing as eg. 'Shopify_AU_2345678987654567'. It is correct though, the grouped items have the same Item Group ID code and yet are displaying as separate products.

 

Item group ID.jpg

 

 

 

Please help me to fix the way my varients are showing on Google Shopping. I do not understand why they are not grouping and why there are so many products available. For example, the Shopify store shows that we have 84 active products, whilst Google Shopping is showing that we have 255 products because the variants have shown as different products

 

Please Please Please Help Me. 

 

 

 

 

Replies 6 (6)

EmmanuelFlossie
Shopify Partner
3569 276 846

That sounds correct by design.

 

Google does not always group variants together where you can select the variants within one listing.

 

All that can be done is add the item group id, and all variant attributes such as color, size, age group, gender, material and pattern.

 

Yes, seeing 255 individual listings (even if variants) in Google Merchant Center is correct. You can only list 1 unique product per listing. This is how it works.

 

It depends on many factors outside of your control. And the decision how to show ads is based on algorithm.

 

 

Maximize Your Google Shopping Performance
Get in touch for expert guidance. Need Google Merchant Center or Google Shopping support?
Get expert help from Emmanuel Flossie, a Google Shopping Specialist, Google Ads Diamond Product Expert, and award-winning Google Product Expert (Education 2021 & Tailwind Champion 2023).
esthermorgann
Tourist
10 0 1

Hi,

 

Thank you for your response. I am after a bit more clarity on the Group ID. The size variants all have identical Group ID which I assume must mean that they should be displayed as one product with variants rather than the variants displaying as three products. 

 

As you can see from the screenshot of my original question, the items have been assigned correctly to the Group ID.

 

Is it possible to display one item, click on it, and see that there are three size options available?

 

Or is that not possible and the only way to display the items is by having them displayed by their size breakdown?

 

Thank you

 

EmmanuelFlossie
Shopify Partner
3569 276 846

If you have added all the required attributes, then you are eligible yes. But only Google will decide if they will do that or not. You, the merchant can not force Google to show grouped listings, even if you comply with all requirements.

 

If you want to see the details of your own ads, then yes you need to click on it.

 

Grouped listings will show, if Google wants to show it, the only thing you can do is add the item group id and all the possible variant attributes, such as color, size, age group, gender, material and pattern.

 

I know you want to force Google to show all in 1 listing, unfortunately Google can decide how and what to show.

Maximize Your Google Shopping Performance
Get in touch for expert guidance. Need Google Merchant Center or Google Shopping support?
Get expert help from Emmanuel Flossie, a Google Shopping Specialist, Google Ads Diamond Product Expert, and award-winning Google Product Expert (Education 2021 & Tailwind Champion 2023).
Ayoub29
Tourist
13 0 1

Hello Emmanuel,
I have the same issue of variants and I'm about to launch a shopping ad campaign, but I chose only 4 listings, and inside each of those listings there are multiple variants, Would it be a bad idea to choose only one variant of each listing for the campaign instead of all variants?
Thank you for answering.

EmmanuelFlossie
Shopify Partner
3569 276 846

If consumers are actively searching for a variant option, yes this can cause a performance drop.

It can also cause a performance drop as you are showing less products, so less equity in the search results.

 

Showing more products can increase the equity gained and, thus, higher chances of getting a click, resulting in a potential sale.

 

However, in the end, you should test it out. 

Maximize Your Google Shopping Performance
Get in touch for expert guidance. Need Google Merchant Center or Google Shopping support?
Get expert help from Emmanuel Flossie, a Google Shopping Specialist, Google Ads Diamond Product Expert, and award-winning Google Product Expert (Education 2021 & Tailwind Champion 2023).
Ayoub29
Tourist
13 0 1

Yeah! I get what you're saying. But for the listing variants that I'm planning to run ads for, I will not be showing the size of that exact variant, I will mention in its description that it's available in multiple sizes (size1, size 2, ...)