Redirect after login using the recently added B2B/"New customer accounts" feature

Shopify Partner
2 0 4

We're experimenting with the new magic-link based customer accounts login feature (the one described here under "New customer accounts").


My question is, is there a way to redirect the users back to a specific page after login?

With the new flow, after logging in, customers end up at a page on the new B2B login portal (e.g. `` )


Screenshot 2022-06-29 at 13.10.12.png


There is a big blue button which allows them to go back to the store.


1) Is there a way to customize where that button redirects to on the store?

2) Or, even better, is there a way to have a login flow which redirects directly to the store at a particular URL after logging in through the new flow? i.e. skip the new `` page entirely and go to a store page of our choice?

Replies 5 (5)
Shopify Partner
1 0 2

I'm also stucked in the same issue, anyone can help.

Shopify Partner
2 0 2

A redirect for "New Customer Accounts" after login would be very helpful. Seems like this would be a  priority since the current UX makes the assumption that you have already purchased. That is not the case oftentimes.


Providing a redirect would allow a business to offer identity-based product marketing to help the customer make their purchasing decision. That would help boost store sales.

12 0 1

Have you found a solution to this? I'm trying to accomplish your second option - an automatic redirect.

Shopify Partner
98 2 15

+1 – option to provide `redirect_url` would be super helpful

Shopify Partner
3 0 0

+1 option to provide `redirect_url` would be super helpful 🙂