I'm running Facebook ads for my store, their showing 4 purchase but in my shopify store it showing no sales or orders what's that mean? I didn't get any orders or sales? But yeah it showing CTR, visitors and etc.. Please help me
If you're running Facebook ads and seeing purchase events reported on Facebook Ads Manager but not seeing corresponding sales or orders in your Shopify store, there could be a few possible explanations:
Delayed reporting: There can sometimes be a delay between the time a purchase event occurs and when it is reflected in your Shopify store's order data. This delay could be due to various factors, such as syncing issues between Facebook and Shopify or differences in reporting timeframes.
Tracking pixel issues: Ensure that the Facebook pixel is correctly installed on your Shopify store and properly configured to track purchase events. Double-check that the pixel code is present on all relevant pages, including the checkout confirmation page, where purchase events are typically tracked.
Attribution discrepancies: The reported purchase events on Facebook Ads Manager might include all conversions attributed to your ads, including view-through conversions. These are conversions that occur when someone sees your ad but doesn't click on it, yet still makes a purchase later. However, Shopify typically attributes conversions based on click-throughs rather than view-throughs. This discrepancy could explain why you see purchase events on Facebook but not in your Shopify store.
We're excited to announce improvements to the threaded messaging experience in our communi...By TyW May 31, 2023
Thank you to everyone who participated in our AMA with Klaviyo. It was great to see so man...By Jacqui May 30, 2023
Photo by Marco Verch Sales channels on Shopify are various platforms where you can sell...By Ollie May 25, 2023