Should I use different product titles for the same item in various colors?

[silversage]

Newbie here

I am a mostly handmade store. I have just started to populate my site. 

-product titles

  - necklace  several colours but they are the same essentially. 

Question: When I am creating a listing, should I use the same title for each item (necklace) or should I try and create new product titles for each and every one? They are basically the same, but different colour schemes. 

[Kate_WSQ · Accepted solution]

Hi Silversage,

Great question! When dealing with necklaces that are identical except for color and material, listing them as variants under a single product could significantly enhance the shopping experience. This approach not only simplifies navigation for customers but also streamlines your product management.

Alternatively, creating a sub-collection for these necklaces allows customers to view the entire range at a glance, aiding in their decision-making process.

Regarding product titles, I think that distinct and descriptive titles are crucial. They enable customers to quickly identify their preferences and confirm their selections. A title format like “Necklace Name – [Color] [Material]” would be both informative and clear.

For example, if you’re selling a necklace called “Elegance,” the titles could be:

Elegance Necklace – Red Gold
Elegance Necklace – Blue Silver
This way, customers can easily differentiate between the options and feel confident about their purchase.

I hope these suggestions help! If you have any further questions or need assistance, please don’t hesitate to reach out.

[silversage]

Thank you for your answer. Exactly what I was looking for.