Store migration

1 0 0

10 days ago we had our store migrated from wordpress to shopify, the guy we used to build the site took months to do it and seemed to not have full knowledge of what he was doing, you dont realize this until you pay your deposit to them after seeing there glossy website saying how good they are etc they all seam to be the same these people but any way thats another rant

So since before the migration our wordpress site was hacked so it was as well we were having a new site done, but prior to all this we had been up and running for 10 years and we were every where over google, now we are hardly any where to be seen getting 404 links where you can see us, our company is castle sewing machines ltd please any constructive advice will be appreciated

Replies 2 (2)
Shopify Partner
23 3 5

Hi @Castlesew 

really sad to hear this mate.
Did you guys set up all the social media channels?

Also I would recommend improving the markup.

What theme is this that was used?
The Shopify themes usually have a good base markup to work with.

Can you also share an example for the 404 links? We might be able to solve that with redirects.

Kind regards,


Developer at stearis
Shopify Partner
133 0 7

I'm sorry to hear about the challenges you've faced with your recent WordPress to Shopify migration and the impact on your search rankings. It can be frustrating when such transitions affect your online visibility and rankings.

When dealing with SEO issues after a migration, there are several steps you can take to improve your website's search performance:

  1. Conduct a comprehensive SEO audit: Start by conducting a thorough SEO audit of your new Shopify website. Identify any technical issues, broken links, missing metadata, or other factors that could be affecting your search rankings.

  2. Address technical SEO issues: Fix any technical issues discovered during the audit. This may involve resolving broken links, ensuring proper URL redirects are in place, optimizing page load speed, and configuring your robots.txt and sitemap.xml files.

  3. Optimize metadata and content: Ensure that each page on your Shopify site has relevant and unique meta titles and descriptions. Review and optimize your website's content to target relevant keywords and provide valuable information to your audience.

  4. Set up 301 redirects: Set up 301 redirects from your old WordPress URLs to the corresponding pages on your new Shopify site. This will help preserve your SEO rankings and ensure that users and search engines are directed to the correct pages.

  5. Monitor Google Search Console: Use Google Search Console to monitor your website's performance and track any indexing issues or crawl errors. This tool provides valuable insights into how Google views and crawls your website.

  6. Submit sitemap: Submit your Shopify sitemap to Google Search Console to help search engines understand the structure of your site and index your pages more effectively.

  7. Build high-quality backlinks: Focus on building high-quality backlinks to your new Shopify site. Engage in content marketing and outreach efforts to earn valuable links from reputable websites in your industry.

  8. Utilize social media and content marketing: Leverage social media platforms and content marketing strategies to drive traffic to your new Shopify site and increase its visibility.

Using a reputable migration tool like Cart2Cart could have ensured a smoother and more efficient transition. Cart2Cart supports WordPress to Shopify migrations and helps transfer various data entities, such as products, customers, orders, and SEO URLs.

If you find it challenging to handle the SEO aspects on your own, consider consulting with an SEO expert or agency that can provide personalized recommendations and strategies to improve your website's search rankings.

Overall, with the right approach and diligent efforts, you can recover and even improve your website's search rankings on Shopify over time.

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